contextual advertising;
seo promotion;
targeted advertising;
SMM — promotion in social networks.
At the same time, online reputation management plays an important role. Potential patients are very active in reading reviews and are more likely to believe the negative than the positive.
Let's go over each advertising channel separately:
SEO promotion of medical services
When promoting a clinic, i.e. its website in search engines, it is very important to properly organize work with copywriters. You cannot trust writing texts about health to random people from the exchange without checking them by people with medical education. The pursuit of a large number of SEO-optimized texts without sufficient control over their quality is more dangerous here than anywhere else. This is fraught with not only reputational risks, but also litigation - after all, someone can seriously suffer because they follow incompetent advice in a blog.
Contextual advertising
Yandex and Google have a wary attitude towards uae whatsapp number medical and pharmaceutical products.
Google does not allow retargeting when promoting medical services. However, you can advertise on search and the contextual display network (KMC).
Yandex divides advertising topics into "acceptable" and "sensitive". Services that Yandex classifies as acceptable can still be promoted using retargeting. You can check what type your offer belongs to by following this link.
Targeted advertising and SMM
Working with social networks allows you to increase user trust, be closer to them - and in this niche it is especially important. Here, however, it is very important to accurately hit the target audience.
Study the case of promoting a plastic surgery clinic in VKontakte publics — the service of body correction after childbirth was advertised. The advertisements were shown to the target audience in groups of young mothers and achieved their goal — we received more than 50 requests. Considering the cost of the advertised operation, exceeding 150,000 rubles, the advertisement paid for itself many times over! Therefore, we advise you not to discount this advertising channel.
Need to promote a clinic or medical center on the Internet? Contact us! After all, we have case-proven experience in this area.
