Messaging apps: the future
Posted: Wed Dec 18, 2024 5:16 am
Without a shadow of a doubt, the adoption of social messaging apps will continue to rise: in the digital age, people like to share their thoughts, feelings, recommendations, and canada whatsapp number list opinions with their peers and these platforms offer an exciting, multi-functional and incredibly personal arena in which to do so.
An increase in marketing opportunities
At this point, it’s difficult to predict what the outcome of the Facebook merger will look like and indeed, whether it will hinder usability, privacy and ultimately cost Messenger, WhatsApp and Instagram a significant portion of their users.
But, what’s clear is the fact that social messenger apps will become increasingly pivotal elements of a brand’s digital marketing strategy. In a time when the majority of consumers spend most of their web browsing time on mobile devices, brands that offer value and personalized content through direct chat mediums holds the key to commercial growth.
As new players enter the arena this year and beyond, as forward-thinking brands or markets, you can gain access to a wealth of invaluable marketing opportunities through social messaging apps and by selecting the right platforms for your niche and leveraging them before they become saturated.
A rise in messaging and ‘dark social’
It may sound somewhat menacing, but dark social is a potentially invaluable marketing platform that is primarily driven by consumers’ interactions on direct messenger platforms like Facebook Messenger, WhatsApp, and Snapchat.
Globally, 70% of all online referrals now come from dark social and by connecting with consumers through these platforms, you stand to expand your audience, exponentially.
The number of consumers sharing links or resources through private messaging apps, alongside traditional mediums including email or SMS, is rising. While these transactions are difficult to quantify, by tapping into dark social platforms, you stand to expand your reach and boost brand awareness, exponentially.
Take Clarks shoes for instance. In a bid to showcase its iconic desert boot to a modern audience, the brand leveraged the power of WhatsApp, which at the time (in 2016) reported over 600 million users, by launching its campaign, ‘From Rats to Rudeboys’.
Using the platform as a personal storytelling medium, Clarks shared the legendary journey of its desert boot, a tale that taps into three world-famous cultural movements. In addition to this, the storytelling recipients were personally invited to chat via WhatsApp with renowned historian Steve Barrows, reggae icon Major Stitch, and photographer Bruno Barbey to ask their own questions about the brand, its story, and its mission.
As a result of initiatives like this, Clarks has remained a relevant, competitive brand in the digital age and this creative, successful campaign is a testament to the storytelling power of messenger apps.
We will have to wait and see what effects the Facebook merger will have but whatever the outcome may be, messenger apps will continue to thrive and are most certainly worth your time and investment.
For more insights into marketing for messaging apps, explore our B2B guide on marketing and selling through social apps.
Related articles
An increase in marketing opportunities
At this point, it’s difficult to predict what the outcome of the Facebook merger will look like and indeed, whether it will hinder usability, privacy and ultimately cost Messenger, WhatsApp and Instagram a significant portion of their users.
But, what’s clear is the fact that social messenger apps will become increasingly pivotal elements of a brand’s digital marketing strategy. In a time when the majority of consumers spend most of their web browsing time on mobile devices, brands that offer value and personalized content through direct chat mediums holds the key to commercial growth.
As new players enter the arena this year and beyond, as forward-thinking brands or markets, you can gain access to a wealth of invaluable marketing opportunities through social messaging apps and by selecting the right platforms for your niche and leveraging them before they become saturated.
A rise in messaging and ‘dark social’
It may sound somewhat menacing, but dark social is a potentially invaluable marketing platform that is primarily driven by consumers’ interactions on direct messenger platforms like Facebook Messenger, WhatsApp, and Snapchat.
Globally, 70% of all online referrals now come from dark social and by connecting with consumers through these platforms, you stand to expand your audience, exponentially.
The number of consumers sharing links or resources through private messaging apps, alongside traditional mediums including email or SMS, is rising. While these transactions are difficult to quantify, by tapping into dark social platforms, you stand to expand your reach and boost brand awareness, exponentially.
Take Clarks shoes for instance. In a bid to showcase its iconic desert boot to a modern audience, the brand leveraged the power of WhatsApp, which at the time (in 2016) reported over 600 million users, by launching its campaign, ‘From Rats to Rudeboys’.
Using the platform as a personal storytelling medium, Clarks shared the legendary journey of its desert boot, a tale that taps into three world-famous cultural movements. In addition to this, the storytelling recipients were personally invited to chat via WhatsApp with renowned historian Steve Barrows, reggae icon Major Stitch, and photographer Bruno Barbey to ask their own questions about the brand, its story, and its mission.
As a result of initiatives like this, Clarks has remained a relevant, competitive brand in the digital age and this creative, successful campaign is a testament to the storytelling power of messenger apps.
We will have to wait and see what effects the Facebook merger will have but whatever the outcome may be, messenger apps will continue to thrive and are most certainly worth your time and investment.
For more insights into marketing for messaging apps, explore our B2B guide on marketing and selling through social apps.
Related articles