Analyze your targeted newsletters
Posted: Tue Dec 17, 2024 10:27 am
In addition to your regular newsletters, you may also send targeted newsletters. Targeted newsletters are newsletters that you send to a more specific target group. Think of:
Fans of a particular brand that you have a sale with
All customers who bought Sinterklaas gifts last year
All customers interested in a specific brand
This marketing strategy is often used: you segment your target group until there is a group left that specifically expects an offer from brand X or Y. Your newsletter fits this target group bahamas phone number library very well and the conversion will probably be higher than a regular newsletter. Analyse the data on the different target groups well. Perhaps you still have data from these segments from previous years? Then it is not a bad idea to compare it all.
Step 4. Analyze your automations
In your email marketing you will most certainly have automations turned on. Automations we are talking about are for example automatic flows:
For all abandoned shopping carts
With a thank you for a new newsletter subscriber
With a birthday present on your customer's birthday
With a thank you for your customer's order
There are a number of automations to think of. We have noted the most well-known ones above, but in practice we see many more beautiful flows passing by. Incidentally, it is not only important to look at open, click and conversion ratio, but also at the number of unsubscribes. The number of unsubscribes says something about your frequency or the content of your e-mail.
Step 5. Bundle all your data in a sheet
Do you have your data available for every branch of email marketing? Then it is nice to have this in a single overview. Make time to make a clear sheet of it, possibly with diagrams. This also makes it easy for your colleagues to understand the data.
Fans of a particular brand that you have a sale with
All customers who bought Sinterklaas gifts last year
All customers interested in a specific brand
This marketing strategy is often used: you segment your target group until there is a group left that specifically expects an offer from brand X or Y. Your newsletter fits this target group bahamas phone number library very well and the conversion will probably be higher than a regular newsletter. Analyse the data on the different target groups well. Perhaps you still have data from these segments from previous years? Then it is not a bad idea to compare it all.
Step 4. Analyze your automations
In your email marketing you will most certainly have automations turned on. Automations we are talking about are for example automatic flows:
For all abandoned shopping carts
With a thank you for a new newsletter subscriber
With a birthday present on your customer's birthday
With a thank you for your customer's order
There are a number of automations to think of. We have noted the most well-known ones above, but in practice we see many more beautiful flows passing by. Incidentally, it is not only important to look at open, click and conversion ratio, but also at the number of unsubscribes. The number of unsubscribes says something about your frequency or the content of your e-mail.
Step 5. Bundle all your data in a sheet
Do you have your data available for every branch of email marketing? Then it is nice to have this in a single overview. Make time to make a clear sheet of it, possibly with diagrams. This also makes it easy for your colleagues to understand the data.