But here’s what makes Owen stand out: While many Phone number library focus on the content, Owen focuses on connection. During our chat at VidSummit, he dropped a bombshell that all creators need to hear: Nobody wants your course. They want community.
Owen’s bold claim: “Nobody wants your course“
That’s how Owen kicked off our conversation. It’s a tough pill for creators to swallow, especially when everyone seems to be rushing to create and sell online courses. But Owen’s not saying courses aren’t valuable; he’s saying that your course alone isn’t enough to keep people engaged long-term.
“Your course is just a gateway. What people really want is connection. Sure, they’ll buy your course because they want to learn something, but they could just as easily find that information on YouTube for free. What keeps them coming back is the community you build around it.”
Owen Hemsath
Award-winning Business Growth Strategist
This is a game-changing mindset. Your course isn’t the end goal—it’s the start of something bigger. It’s the entry point into a relationship, and that relationship is what builds loyalty, repeat business, and long-term success.
From transaction to transformation: how to build a real connection
Owen’s take is clear: Stop thinking of your course as a standalone product. Instead, treat it as part of a larger ecosystem designed to foster connection. Think of your course as the hook, but the real product you’re offering is the community. This is where creators can go from having a transactional relationship with their audience to building a truly transformational one.
People might watch your course at 2 a.m., but what they’re really looking forward to is joining your live calls, interacting with you, and being part of a group where they feel they belong. That’s what keeps people engaged, and that’s what builds long-term loyalty.
This idea of building real human connection in a digital world is more critical than ever. Owen stresses that as creators, we need to go beyond just delivering content—we need to deliver experiences that people can’t get elsewhere.
The future of marketing: it’s still about human relationships
When I asked Owen about what’s next in the world of marketing, he didn’t talk about the latest algorithm changes or shiny new tech. Instead, he brought it back to basics.
