When you have embraced an inbound marketing strategy as a marketer and have been producing content for some time, there comes a point where you become more dependent on your colleagues. After all, they are the specialists with substantive knowledge of your product or service. From then on, it becomes increasingly important to actively involve your colleagues in the process of content creation in order to take your marketing to a higher level.
However, these colleagues are not always canada telegram data willing to help. After all, they have their own work or simply do not see the importance of offering support to marketing. In their eyes, this only costs them time, money and energy. So it is up to you as a marketer to change this and take your colleagues with you on your marketing mission.
1. Ensure support from management
It is an open door, but if you want your inbound marketing strategy to succeed, it is nice if the management sees the added value and understands what it can deliver to the organization. When the board or management supports marketing where necessary and also communicates this to the rest of the organization, this leads to faster acceptance by your colleagues. Is marketing not supported by the management? Then marketing will remain an island that is given (too) little attention.
2. Make your colleagues marketing-wise
In many organizations, the majority of colleagues do not (well) know what 'marketing' actually entails. What marketers do within the organization is often (too) unknown. And unknown makes unloved. There is a good chance that marketing is a far-fetched idea for many of your colleagues. Something abstract that they can do little with. How do you turn that around? How do you ensure that your colleagues' noses point in your direction? To achieve that, you have to make your colleagues 'marketing-wise'.
