So let's not waste any more time and before telling you about the wonders you can achieve with this tool, let's learn a little more about its function.
What is a CRM?
A Customer Relationship Management (CRM) system is the combination of practices, strategies, and technologies that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships, helping customer retention, and driving sales growth.
A CRM is responsible for collecting customer data administration directors email lists through different channels or touchpoints such as the company's website, telephone, live chat, direct mail, marketing materials and social media.
CRM systems can also provide customer service staff with detailed insights into customers' personal information, purchase history, preferences, and purchasing concerns.
Who should use a CRM?
This is very simple to explain. Any company that wants to maintain a relationship with its customers can benefit from using a CRM system.
B2B companies: Need to track leads and customers through long sales cycles and across upgrade paths.
B2C companies : Businesses with a high sales volume and a considerable client portfolio.
There are many companies that do not need a CRM system, the way to know if your business requires it is by answering the following questions:
Do you need to maintain a central list of information about your prospects and customers? Does this information come from several different places?
Do your customers regularly interact with multiple people on your team? How does everyone keep track of where a conversation with a customer left off?
Do you need to better understand the productivity of your sales team? Does your sales team follow a structured process?
If you answered yes to one or more of the above questions, your business would likely benefit from a CRM.
