I refreshed the company website. kazakhstan whatsapp number It looked great! I needed to improve my online visibility to I engaged an SEO agency. Together we agreed that a steady stream of content added to the site was much needed. A blog would be a perfect vehicle and so I created one. We had a few whitepapers lying around that I could use to start writing posts and all was well… for the first couple of months. Creating one decent post per week was the bare minimum and started to prove problematic after about 8 posts. It was a technology company, and while I had a general working knowledge of the products and solutions I was writing about, it wasn’t enough to deliver what I needed for the blog longer term.
This scenario is one we hear all the time at C4. Frankly it’s why we started writing and managing blogs for clients. We recognized a few things early on…
Being consistent with posting good blogs is challenging for everyone
A dying blog is a sad thing
With all of our clients, the need to overcome a lack of content is real. Coming up with fresh ideas for posts will always be a challenge, but we’ve come up with a few ideas to help writers get over that block. Here are a few that we use with our clients (and can help you with as well).
5 Ways to Solve a Lack of Content
1. See what Google delivers when you search your keywords.
Certainly, this is something you’ve done as part of your SEO research (if not give us a call). If you haven’t you should. The type of content that Google provides on the search engine results page (SERP) for your keywords can be very telling (and helpful)! Check it out…
If you’re in the cybersecurity space, then you’ll likely have some “ransomware” related keywords on your list. In fact, if your company is trying to help organizations “stop ransomware attacks” then it’s likely that very phrase is part of your keyword strategy. When you search that phrase, outside of the paid ads almost all of the first page results are blogs or articles.
5 Ways to Get Over Writers Block When Creating Your Next Blog Post - Search Result Image 1
These are great blog titles that could help you create some of your own. In addition, if you scroll down to the bottom of the page, Google will also help you by providing related searches for that same term. This is part of Google’s effort at providing better insight into user intent. If people conduct a search for “stop ransomware attacks” but then bounce back to the SERP because they didn’t find what they wanted, Google pays close attention to what they search for next. Here are related search terms to our initial search.
