Rules for preparing a commercial proposal
Posted: Tue Dec 17, 2024 7:01 am
The design of the commercial proposal also plays an important role. It helps to increase sales.
Readability
We are talking about the ease of perception of the text by the reader. For example, in an email, the font, its size and even the space between lines are important. Text that is divided into paragraphs and sans-serif fonts is always easier to perceive.
Rules for preparing a commercial proposal
Rules for preparing a commercial proposal
It is very important to design a commercial proposal in paper form. The design should be pleasant and stylistically consistent.
Highlighting key points of the structure
It is recommended to highlight the structure in penetration data the text. For example, the title should be centered and bold and/or large. It should not be too long. A good title should fit on a line. It will be easier to perceive each paragraph if it contains one main thesis. It is also recommended to highlight key words and ideas (in color, italics, etc.).
Minimalistic design
The design should be laconic. Visually pleasing design of a commercial proposal has an impact on the positive perception of the text. Bright and aggressive colors and design elements are not suitable for this format of interaction with the target audience. Follow the rule: do not use more than 2-3 fonts and colors in the design of the commercial proposal. This will make it easier for the client to perceive the information presented in the company's commercial proposal.
Visibility
There is no need to overload the commercial proposal with photos. 1-2 will be enough. Use infographics to visually present complex information. This makes the data easier to perceive and does not distract from the essence of the commercial proposal.
Individual corporate style of design
Using an individual style will make your commercial offers recognizable. This helps to form loyalty. Recognizability is not only graphic design elements, but also the structure and style of the document. To create your own unique style, it will be useful to analyze the competitors' commercial offers, their strengths and weaknesses.
Readability
We are talking about the ease of perception of the text by the reader. For example, in an email, the font, its size and even the space between lines are important. Text that is divided into paragraphs and sans-serif fonts is always easier to perceive.
Rules for preparing a commercial proposal
Rules for preparing a commercial proposal
It is very important to design a commercial proposal in paper form. The design should be pleasant and stylistically consistent.
Highlighting key points of the structure
It is recommended to highlight the structure in penetration data the text. For example, the title should be centered and bold and/or large. It should not be too long. A good title should fit on a line. It will be easier to perceive each paragraph if it contains one main thesis. It is also recommended to highlight key words and ideas (in color, italics, etc.).
Minimalistic design
The design should be laconic. Visually pleasing design of a commercial proposal has an impact on the positive perception of the text. Bright and aggressive colors and design elements are not suitable for this format of interaction with the target audience. Follow the rule: do not use more than 2-3 fonts and colors in the design of the commercial proposal. This will make it easier for the client to perceive the information presented in the company's commercial proposal.
Visibility
There is no need to overload the commercial proposal with photos. 1-2 will be enough. Use infographics to visually present complex information. This makes the data easier to perceive and does not distract from the essence of the commercial proposal.
Individual corporate style of design
Using an individual style will make your commercial offers recognizable. This helps to form loyalty. Recognizability is not only graphic design elements, but also the structure and style of the document. To create your own unique style, it will be useful to analyze the competitors' commercial offers, their strengths and weaknesses.