navigating these changes successfully
Posted: Tue Dec 17, 2024 4:54 am
We’re only a few weeks into 2024 and already seeing significant changes to email marketing! Google and Yahoo are implementing authentication requirements and spam prevention updates, which will take effect in February 2024.
As a business, it’s crucial to keep up with the latest standards and ensure seamless communication with your audience. Let's delve into the key insights and recommendations for
Google's Email Requirements
Google announced in October 2023 that it's spearheading mobile phone number list
efforts to enhance email security and user experience with the following requirements:
Email Authentication Mandate
Google will require senders to set up DKIM email authentication and a basic DMARC record. This is aimed at improving email deliverability, building trust, and optimizing sender reputation.
Transition to Your Own Domain
Aligning with upcoming changes, Google advises discontinuing the use of @gmail.com addresses and transitioning to a domain you own. This ensures seamless authentication and compliance with evolving standards.
Keep Spam Complaints Below Threshold
Google is enforcing a spam rate threshold requirement. According to Google’s email sender guidelines, keep spam rates below 0.10% below a specified threshold and avoid reaching a spam rate of 0.30% or higher to maintain a positive sender reputation.
Yahoo's Email Requirements
Like Google, Yahoo shared a Postmaster's update that it's taking significant steps to improve the quality of emails users receive and fight abuse with the following requirements:
Email Authentication Mandate
Yahoo urges senders to implement stronger email authentication using industry standards such as SPF, DKIM, and DMARC. This ensures the verification of the email sender’s identity.
One-Click Unsubscribe
Yahoo requires senders to support one-click unsubscribe, allowing users to easily opt out of unwanted emails. This aligns with their mission to improve the quality of emails users receive and fight abuse.
Keep Spam Complaints Below Threshold
As a business, it’s crucial to keep up with the latest standards and ensure seamless communication with your audience. Let's delve into the key insights and recommendations for
Google's Email Requirements
Google announced in October 2023 that it's spearheading mobile phone number list
efforts to enhance email security and user experience with the following requirements:
Email Authentication Mandate
Google will require senders to set up DKIM email authentication and a basic DMARC record. This is aimed at improving email deliverability, building trust, and optimizing sender reputation.
Transition to Your Own Domain
Aligning with upcoming changes, Google advises discontinuing the use of @gmail.com addresses and transitioning to a domain you own. This ensures seamless authentication and compliance with evolving standards.
Keep Spam Complaints Below Threshold
Google is enforcing a spam rate threshold requirement. According to Google’s email sender guidelines, keep spam rates below 0.10% below a specified threshold and avoid reaching a spam rate of 0.30% or higher to maintain a positive sender reputation.
Yahoo's Email Requirements
Like Google, Yahoo shared a Postmaster's update that it's taking significant steps to improve the quality of emails users receive and fight abuse with the following requirements:
Email Authentication Mandate
Yahoo urges senders to implement stronger email authentication using industry standards such as SPF, DKIM, and DMARC. This ensures the verification of the email sender’s identity.
One-Click Unsubscribe
Yahoo requires senders to support one-click unsubscribe, allowing users to easily opt out of unwanted emails. This aligns with their mission to improve the quality of emails users receive and fight abuse.
Keep Spam Complaints Below Threshold