How can you use LinkedIn newsletters for promotion?
Posted: Tue Dec 17, 2024 4:50 am
Marketers and business owners know how important it is to keep their audience informed and up-to-date with what’s happening in their business niche or industry. With LinkedIn newsletters, you now have a new opportunity to boost your marketing strategy.
A LinkedIn newsletter (or Newsletter) is essentially a stream of your asia cell phone number list LinkedIn content that you curate for your audience. This could be images you've shared, videos you've published, articles you've written - anything you can write in a LinkedIn article . You can embed a link to your newsletter and share it with your audience.
The great thing is that this feature is free. Any personal profile where the owner has enabled Creator Mode and has posted in the last few months can start a newsletter.
As is typical when a new feature is introduced on a social platform, LinkedIn is working hard to ensure that newsletters get the widest possible reach. The platform’s promotion of the new format includes sharing your newsletters, inviting your audience to subscribe, and prioritizing the content in their feeds over other types of content.
At a time when organic reach on social media seems to be suffering and email open rates may be declining, having a platform like LinkedIn helping you get views on your content without additional costs is a huge benefit.
In terms of analytics, you'll be able to see how many people have viewed each piece of content, and how many are currently subscribed to your email list. But you can't track what channel people are viewing your content through, download your subscriber list, or track whether people are clicking on your links.
LinkedIn newsletters can not only engage your audience and existing followers, but they can also help you get your content in front of people who may have never encountered your profile before. There are many cases where a marketer’s LinkedIn newsletter subscribers far outnumber the number of people who follow that person. This gives you the opportunity to increase your organic reach without spending hours developing LinkedIn-specific content and other promotional efforts.
A LinkedIn newsletter (or Newsletter) is essentially a stream of your asia cell phone number list LinkedIn content that you curate for your audience. This could be images you've shared, videos you've published, articles you've written - anything you can write in a LinkedIn article . You can embed a link to your newsletter and share it with your audience.
The great thing is that this feature is free. Any personal profile where the owner has enabled Creator Mode and has posted in the last few months can start a newsletter.
As is typical when a new feature is introduced on a social platform, LinkedIn is working hard to ensure that newsletters get the widest possible reach. The platform’s promotion of the new format includes sharing your newsletters, inviting your audience to subscribe, and prioritizing the content in their feeds over other types of content.
At a time when organic reach on social media seems to be suffering and email open rates may be declining, having a platform like LinkedIn helping you get views on your content without additional costs is a huge benefit.
In terms of analytics, you'll be able to see how many people have viewed each piece of content, and how many are currently subscribed to your email list. But you can't track what channel people are viewing your content through, download your subscriber list, or track whether people are clicking on your links.
LinkedIn newsletters can not only engage your audience and existing followers, but they can also help you get your content in front of people who may have never encountered your profile before. There are many cases where a marketer’s LinkedIn newsletter subscribers far outnumber the number of people who follow that person. This gives you the opportunity to increase your organic reach without spending hours developing LinkedIn-specific content and other promotional efforts.