With the Christmas shopping rush, New Year’s resolutions and January blues over, companies cannot afford to let the next sales season pass by. Thus, invoking the romantic side of buyers can help consolidate the “love affair” – between brand and customers (as corny as that may sound).
And if that were not enough, the marketing and advertising of February 14th makes sense in terms of revenue because, according to Mastercard , in the last ten years sentimental spending has increased by almost 1700% in the main Latin American markets.
That's why we're sharing 10 ideas for messages, gifts and promotions that you can apply to your online business to boost your sales results on Valentine's Day.
How to Promote February 14th: 10 Marketing Ideas
Gifts for couples.
Gifts for BFF's.
Family experiences.
Gifts for pets.
Promotes self- care .
Challenges conventions.
Run contests on social networks.
Do a combo with other businesses.
Create coupons and gift cards.
Publish gift guides.
1. Gifts for couples
For people in a romantic relationship, Valentine's Day is the perfect day to take usa business email list their expression of affection to the next level. So it's no surprise that during this time of year lovers look to go beyond the classic flowers or boxes of chocolates.
GoDaddy Marketing Ideas for February 14: Couples Gifts
Photo by Anna Tarazevich via Pexels .
So, think of creative ways to make both members of the couple “fall in love” with your products/services, such as coordinated outfits , a spa day for two, or professional portraits.
2. Gifts for BFF's
And beyond romantic love, BFFs are those people who are always there when you need them most and without expecting anything in return.
So, pamper your clients and their besties with offers and experiences to share (and catch up on gossip), such as a craft class or a 2-for-1 pedicure .
3. Family experiences
Although there are several dates throughout the year dedicated to each member of the family (Mother's Day, Father's Day, Children's Day or Grandparents' Day), February 14 can also be a good time to create sweet memories with the family.
GoDaddy Marketing Ideas for February 14: Family Experiences
Photo by Alex Green via Pexels .
For restaurant owners, for example, a themed brunch with décor and photo props can create a unique atmosphere while generating good expectations so that families will want to spend future celebrations in the same place.
4. Gifts for pets
Nowadays, the furry ones in the home are practically an extension of the family. Therefore, if your business has to do with pets, create packages such as a grooming service and a special treat to pamper them.
5. Self- care gifts
Single people also have a heart and deserve some pampering on February 14th. So, post individual offers so they can treat themselves and feel good about themselves.
6. Challenge conventions
If you believe that your brand goes beyond the image of heterosexual romantic love and prefers to give voice to other forms of love and friendship, you can also use Valentine's Day to reaffirm your business's value proposition and thus stand out among others by being an alternative to conventionalisms.
