Vertical content: What it is and how to implement it
Posted: Tue Dec 17, 2024 4:23 am
Looking at the marketing trends that are updated every year, vertical content is rarely given the recognition it deserves.
You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that is not the case. This type of content continues to fly under the radar of most brands.
Luckily for you, in this article we tell you everything you need to know about vertical content, its importance and how you can implement it in your next social media campaign .
What is vertical content?
Vertical brazil business fax list content is a multimedia format that is consumed vertically on a screen. It is different from the horizontal content seen on desktop computers and television.
This type of content is a natural progression from the growing popularity of mobile devices. As more and more people use smartphones, online content is now browsed using portrait orientation by default .
As a result, it's recommended that apps and websites be designed with mobile in mind. This helps users have a more seamless experience, and it makes sense to invest in this when there are more smartphone users than ever before.
Snapchat was one of the first platforms to embrace vertical content with Stories. It allows you to take a vertical photo or video from your phone and upload it to your feed.
Since then, other social platforms have jumped on the bandwagon of vertical content . Currently, TikTok and Instagram are two of the most popular social media platforms that primarily feature vertical content in their feeds.
You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that is not the case. This type of content continues to fly under the radar of most brands.
Luckily for you, in this article we tell you everything you need to know about vertical content, its importance and how you can implement it in your next social media campaign .
What is vertical content?
Vertical brazil business fax list content is a multimedia format that is consumed vertically on a screen. It is different from the horizontal content seen on desktop computers and television.
This type of content is a natural progression from the growing popularity of mobile devices. As more and more people use smartphones, online content is now browsed using portrait orientation by default .
As a result, it's recommended that apps and websites be designed with mobile in mind. This helps users have a more seamless experience, and it makes sense to invest in this when there are more smartphone users than ever before.
Snapchat was one of the first platforms to embrace vertical content with Stories. It allows you to take a vertical photo or video from your phone and upload it to your feed.
Since then, other social platforms have jumped on the bandwagon of vertical content . Currently, TikTok and Instagram are two of the most popular social media platforms that primarily feature vertical content in their feeds.