There was a time when the moment of making a purchasing decision was the focus of Marketing actions.
However, consumer behavior has changed a lot in recent years and today it is essential for companies to be part of the personal growth of their audience.
In this new communication scenario, Digital Marketing was cameroon email list 371983 contact leads born , and that is why its strategies are full of concepts related to empathy, behavior and humanization .
In general, what we need to understand is that, except for basic needs, people do not decide to buy something suddenly, nor do they become loyal to a brand spontaneously.
These decisions are gradually built on a process that is part of the so-called Customer Journey.
In this article, you'll learn how to map your customer journey so your business can generate even more insight and value for its audience.
Continue reading to learn more about this exciting topic!
What is the Customer Journey?
The Customer Journey is the path taken by the customer throughout their relationship with a company . It is your customer's history with your brand, from the first contact (visit, service, printed material or online content) to the purchase and after-sales.
In practice, what marketing professionals do is create a narrative to understand the doubts, pains and needs of the public at each stage of this journey.
In this way, we can design a personalized strategy capable of attracting , educating and transforming consumers into engaged customers .
This approach is based on the fact that it is not only the characteristics of a product or service that determine the purchase.
The modern consumer is looking for an experience that goes beyond the solution offered and often doesn't even realize they have a problem. That's exactly where Content Marketing comes in .
Why do you have to educate your audience?
Putting all your chips on the line when making a purchasing decision can make your brand's success very expensive.
Advertising channels are extremely competitive and generally rely on invasive and pulverized promotions that consumers no longer like at all.
Amidst an ocean of promotions and "unmissable offers", the impact of this type of promotion is minor.
This doesn't mean that this type of effort is useless, but it does make very clear the importance of having a content strategy capable of supporting your proposals and helping your leads find your company among the crowd.
What you sell is not as obvious as it seems. There is no point in bombarding your audience with slogans and offers before giving them the necessary knowledge to understand the importance of the solution you offer.
Companies that stand out are those that adopt an educational stance in the market and are willing to share valuable content, an attitude that also contributes to the authority of the brand in its area of operation and to the relationship with its current and future customers.
