Find your competitors' active advertising
Posted: Tue Dec 17, 2024 4:11 am
Once you’ve found your competitors’ company pages, go to each one to view the posts on the page. The Posts tab displays a feed of all the content published on the page. This includes everything from linked posts and articles to documents and LinkedIn Live events.
To filter organic content, click Ads. Now you can see the ads that the company page is running. Note that the Ads tab only shows current LinkedIn ads, not past campaigns. So if the company is not currently running ads, you will see a notification.
But if the page is running paid campaigns, you'll see a full list of all the ads that are currently active. In this feed, all the ads look almost exactly like they would if they appeared in your LinkedIn feed . That means you can see everything from the copy to the ads and call-to-action (CTAs) that your competitors are using.
In most cases, these ads work the same as if they were appearing in your feed. This means that you can usually click to view a related landing page where you can learn more about the offer and positioning.
Having a list of competitors to research america cell phone number list can help you find and review ads efficiently. But in some cases, scrolling through your LinkedIn feed can give you just as many great ideas for your ads. Let's take a look at how your LinkedIn feed can complement your competitive research.
Create your own LinkedIn Ad Library
When you find an interesting ad in your feed, you can click the three dots in the upper right corner to view more actions. To bookmark the ad so you can refer to it later, click the Save button and add it to your personal library.
If you want to know how your competitors have built their target audience, you can learn a lot from your LinkedIn feed. Select any ad in your feed and click the three dots in the upper right corner. From the drop-down menu, click “Why am I seeing this ad?”
Here, you can see one or more reasons why your profile matches the ad's target audience. For example, you might find that an advertiser has targeted you based on your location, your interests, your LinkedIn activity, or other aspects of your profile.
Click on any of the reasons to open a more detailed description, including the specific interests the advertiser used to target you. Because LinkedIn Campaign Manager has such a long list of targeting options, many of which you may never have noticed, these simple steps can help you identify new ways to reach your audience.
If you’ve been advertising on LinkedIn for a while , it’s easy to assume that you’ve already taken advantage of all the tools and features available. If your ads are performing well, you may think there’s nothing more you can do to boost your ads. However, analyzing your competitors’ ads can be incredibly useful. Using the tactics above, you can simplify the analysis process and get inspired to create ads that better serve your needs.
To filter organic content, click Ads. Now you can see the ads that the company page is running. Note that the Ads tab only shows current LinkedIn ads, not past campaigns. So if the company is not currently running ads, you will see a notification.
But if the page is running paid campaigns, you'll see a full list of all the ads that are currently active. In this feed, all the ads look almost exactly like they would if they appeared in your LinkedIn feed . That means you can see everything from the copy to the ads and call-to-action (CTAs) that your competitors are using.
In most cases, these ads work the same as if they were appearing in your feed. This means that you can usually click to view a related landing page where you can learn more about the offer and positioning.
Having a list of competitors to research america cell phone number list can help you find and review ads efficiently. But in some cases, scrolling through your LinkedIn feed can give you just as many great ideas for your ads. Let's take a look at how your LinkedIn feed can complement your competitive research.
Create your own LinkedIn Ad Library
When you find an interesting ad in your feed, you can click the three dots in the upper right corner to view more actions. To bookmark the ad so you can refer to it later, click the Save button and add it to your personal library.
If you want to know how your competitors have built their target audience, you can learn a lot from your LinkedIn feed. Select any ad in your feed and click the three dots in the upper right corner. From the drop-down menu, click “Why am I seeing this ad?”
Here, you can see one or more reasons why your profile matches the ad's target audience. For example, you might find that an advertiser has targeted you based on your location, your interests, your LinkedIn activity, or other aspects of your profile.
Click on any of the reasons to open a more detailed description, including the specific interests the advertiser used to target you. Because LinkedIn Campaign Manager has such a long list of targeting options, many of which you may never have noticed, these simple steps can help you identify new ways to reach your audience.
If you’ve been advertising on LinkedIn for a while , it’s easy to assume that you’ve already taken advantage of all the tools and features available. If your ads are performing well, you may think there’s nothing more you can do to boost your ads. However, analyzing your competitors’ ads can be incredibly useful. Using the tactics above, you can simplify the analysis process and get inspired to create ads that better serve your needs.