Inbound marketing is the most effective way to generate sales opportunities

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In a world where clicks, views and impacts are measured, what really generates value for a company are the sales opportunities that translate into sales . It is in the generation of qualified marketing leads and in the generation of qualified sales leads where the substantial part is, not in the traffic of a website. And the companies that receive the best leads are those that work with inbound marketing , as reflected in State of Inbound 2017 .

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Source: State of Inbound 2017 (HubSpot)

3. Generating qualified traffic is the main challenge in marketing
Increasing audience size remains a major concern for any company. According to the State of Inbound 2017 report , generating web traffic and sales opportunities were the main problems for marketing departments, with 63% of marketing professionals considering this to be their main challenge .



Of course, as long as the traffic is of quality, appropriate to the needs of each company and has the capacity or intention to buy.

Sales and marketing teams must move in parallel with this evolution, so they can only be effective if they have the right technologies, training and processes. A study by Demand Gen Report indicates that 47% of buyers look at between three and five items before deciding to contact a brand's sales department .