What impact will the end of Third Party Cookies have on companies' digital strategies?
Posted: Tue Dec 17, 2024 4:00 am
The end of third-party cookies is a fact, but at the end of the day, is this something we should be worried about? Find out what this change means and how it changes marketing campaigns!
Access to data is the main reason for the efficiency of Digital Marketing strategies . Without this valuable asset, the work becomes much more challenging. That is why the end of third-party cookies has caused so much nervousness among Marketing specialists .
Google's concern for increasing the privacy of web users was decisive, and it will need to adapt its strategies to maintain its relevance to the public.
The market, for its part, did not take very well the burundi email list 32648 contact leads decision to block access to this data in Google Chrome.
Everything indicates that it is an irreversible decision, therefore, the only thing we can do is try to understand what the future will be like.
This change promises to revolutionize the way Digital Marketing is done. To face this new reality, it is essential to have a complete understanding of the decision.
That is why in this post we will talk about the end of third-party cookies and how it will affect Digital Marketing in the coming years.
Read on to better understand this fascinating topic!
What are third-party cookies?
Third-party cookies are data recorded in a user's browsing history. Everything we do on the Internet leaves traces that translate into information about our behavior when visiting websites.
When we talk about Google, this data is collected by Google Chrome . For marketing specialists, this is very valuable, as it shows the purchasing habits of users on the web.
For years, Digital Marketing has used this information to create paths to its audiences and guide its campaigns by taking advantage of its very particular economic characteristic: at the same time, it is very valuable data and very easy to access.
Any agency or marketing team may use third-party cookies to:
personalize experiences when the user visits and navigates a website;
view activity on a website and visitor interest in products and content;
understand which pages on a website generate the most engagement;
gain insights to build a remarketing strategy ;
create ads on the Google Display Network.
It is because of all this potential use that every time we visit a website a pop-up window appears asking us to authorize cookies. At least in Google Chrome, that's days are numbered.
What is Google's new policy on this data?
In early January 2020, Google announced that third-party cookies would no longer be available to businesses, beginning a gradual phase-out process that will end in 2022.
Access to data is the main reason for the efficiency of Digital Marketing strategies . Without this valuable asset, the work becomes much more challenging. That is why the end of third-party cookies has caused so much nervousness among Marketing specialists .
Google's concern for increasing the privacy of web users was decisive, and it will need to adapt its strategies to maintain its relevance to the public.
The market, for its part, did not take very well the burundi email list 32648 contact leads decision to block access to this data in Google Chrome.
Everything indicates that it is an irreversible decision, therefore, the only thing we can do is try to understand what the future will be like.
This change promises to revolutionize the way Digital Marketing is done. To face this new reality, it is essential to have a complete understanding of the decision.
That is why in this post we will talk about the end of third-party cookies and how it will affect Digital Marketing in the coming years.
Read on to better understand this fascinating topic!
What are third-party cookies?
Third-party cookies are data recorded in a user's browsing history. Everything we do on the Internet leaves traces that translate into information about our behavior when visiting websites.
When we talk about Google, this data is collected by Google Chrome . For marketing specialists, this is very valuable, as it shows the purchasing habits of users on the web.
For years, Digital Marketing has used this information to create paths to its audiences and guide its campaigns by taking advantage of its very particular economic characteristic: at the same time, it is very valuable data and very easy to access.
Any agency or marketing team may use third-party cookies to:
personalize experiences when the user visits and navigates a website;
view activity on a website and visitor interest in products and content;
understand which pages on a website generate the most engagement;
gain insights to build a remarketing strategy ;
create ads on the Google Display Network.
It is because of all this potential use that every time we visit a website a pop-up window appears asking us to authorize cookies. At least in Google Chrome, that's days are numbered.
What is Google's new policy on this data?
In early January 2020, Google announced that third-party cookies would no longer be available to businesses, beginning a gradual phase-out process that will end in 2022.