Learn the benefits of transforming your static content into interactive content in a digital strategy
Posted: Tue Dec 17, 2024 3:53 am
Have you ever thought about the amount of content available on the Internet today? There are movies, series, books, videos, gifs, texts, infographics, questionnaires, etc. And in this variety of options, who wins? Interactive content or static content?
Spoiler alert: interactive content has the highest chances , but let's not get ahead of ourselves. In this article, you'll better understand everything about the new context for Content Marketing . Curious? Don't wait and keep reading!
What does the data say about static content vs. interactive content?
According to a study by Demand Gen Report , the odds are in favor of interactive content. Among shoppers surveyed, 91% said they prefer interactive, visual content over static material .
In the war for consumer attention, questionnaires, 360ยบ photos burkina faso email list 117565 contact leads and videos, and calculators are taking the lead and winning over customers in all marketing strategies , whether digital or not.
Interactivity has proven to be one of the most effective tools , educating consumers about new products, increasing brand awareness and generating engagement . It is with it that we generate the most important thing: new leads .
Before we explain why this happens, it is important to make some distinctions and clarify a few things.
What exactly is interactive content and static content?
What are the differences between them and what is the role of each in Digital Marketing?
Want to know more? Then keep reading!
What are the advantages and disadvantages of static content?
As static content you can consider all the material that is in your digital portfolio and that never changes:
a social media profile (not the feed),
ebooks,
non-personalized landing pages ,
banners and pre-recorded webinars .
The main feature of such products is that they are created exclusively by the author, without the participation of the lead . Once you publish it, it does not change, unless you replace it with new static material.
So does this mean that static content is bad? Not really. It has its advantages:
It usually doesn't take much time from its creator;
can be controlled, promoted or converted into something else (the power is yours!);
It is generally very cheap to produce.
But you know what that means too? It's boring . Once your lead knows about it, they don't have much reason to come back and visit it again - it only serves a one-time purpose. And even more importantly, it doesn't invite interaction, it doesn't win over or engage.
It is a one-way communication, in which you tell the client what you want to tell him or sell him but you do not listen to him and, to be honest, nobody likes to feel unimportant.
Spoiler alert: interactive content has the highest chances , but let's not get ahead of ourselves. In this article, you'll better understand everything about the new context for Content Marketing . Curious? Don't wait and keep reading!
What does the data say about static content vs. interactive content?
According to a study by Demand Gen Report , the odds are in favor of interactive content. Among shoppers surveyed, 91% said they prefer interactive, visual content over static material .
In the war for consumer attention, questionnaires, 360ยบ photos burkina faso email list 117565 contact leads and videos, and calculators are taking the lead and winning over customers in all marketing strategies , whether digital or not.
Interactivity has proven to be one of the most effective tools , educating consumers about new products, increasing brand awareness and generating engagement . It is with it that we generate the most important thing: new leads .
Before we explain why this happens, it is important to make some distinctions and clarify a few things.
What exactly is interactive content and static content?
What are the differences between them and what is the role of each in Digital Marketing?
Want to know more? Then keep reading!
What are the advantages and disadvantages of static content?
As static content you can consider all the material that is in your digital portfolio and that never changes:
a social media profile (not the feed),
ebooks,
non-personalized landing pages ,
banners and pre-recorded webinars .
The main feature of such products is that they are created exclusively by the author, without the participation of the lead . Once you publish it, it does not change, unless you replace it with new static material.
So does this mean that static content is bad? Not really. It has its advantages:
It usually doesn't take much time from its creator;
can be controlled, promoted or converted into something else (the power is yours!);
It is generally very cheap to produce.
But you know what that means too? It's boring . Once your lead knows about it, they don't have much reason to come back and visit it again - it only serves a one-time purpose. And even more importantly, it doesn't invite interaction, it doesn't win over or engage.
It is a one-way communication, in which you tell the client what you want to tell him or sell him but you do not listen to him and, to be honest, nobody likes to feel unimportant.