Dior & Ralph Lauren: phygital shoes
Posted: Tue Dec 17, 2024 3:51 am
Dior also worked on phygital shoes and launched a line of sneakers with a digital twin on the blockchain. An NFC chip is built into the right sole of the physical shoe, which can be used to verify the authenticity of the shoe. You can also view the various steps in the production process and receive a notification when a new collection is coming.
Also read: The sense and nonsense of memecoins
Clothing brand Ralph Lauren went a step further and launched its own (virtual) island within one of the most popular gaming platforms; Fortnite. Here, users can play the game algeria phone number library Race to Greatness and win fun virtual goodies. To participate in the race in style, users can buy a digital pair of shoes from the clothing brand, which cost $15. There is also a limited edition of a physical version.
Safes and suitcases
While most clothing brands started their virtual journey with sneakers, more and more special items are being phygitized. Louis Vuitton, for example, launched a Treasure Trunk. A virtual suitcase that retails for $39,000 each.
People who think they can make money quickly by buying a suitcase and selling it for a higher amount will be disappointed. There are all kinds of new possibilities to prevent this 'flipping'. I wrote earlier about 'solbound tokens' ; tokens that you cannot resell.
This is useful if you want to store a diploma or other certificate, for example, which DUO is now experimenting with . But also with unique virtual items, which you as a brand want to really remain with a fan and not be used for speculative trading.
Also read: The sense and nonsense of memecoins
Clothing brand Ralph Lauren went a step further and launched its own (virtual) island within one of the most popular gaming platforms; Fortnite. Here, users can play the game algeria phone number library Race to Greatness and win fun virtual goodies. To participate in the race in style, users can buy a digital pair of shoes from the clothing brand, which cost $15. There is also a limited edition of a physical version.
Safes and suitcases
While most clothing brands started their virtual journey with sneakers, more and more special items are being phygitized. Louis Vuitton, for example, launched a Treasure Trunk. A virtual suitcase that retails for $39,000 each.
People who think they can make money quickly by buying a suitcase and selling it for a higher amount will be disappointed. There are all kinds of new possibilities to prevent this 'flipping'. I wrote earlier about 'solbound tokens' ; tokens that you cannot resell.
This is useful if you want to store a diploma or other certificate, for example, which DUO is now experimenting with . But also with unique virtual items, which you as a brand want to really remain with a fan and not be used for speculative trading.