findings are anything to go by , advertising is projected to take a hit, dropping from 8.3% in 2022 to just 2.6% in 2023. This means, for marketing teams everywhere, winter has arrived – whether it’s because they’re having to weather the seasonal shift in customer behavior ahead of a new year, or because they’re having to prepare for smaller advertising budgets in 2023 after a year of economic uncertainty. For B2B marketers facing tight budgets, aligning their operations with changes in B2B consumer behavior to create a customized and effective marketing plan may be the best option for every dollar.
However, even for B2B companies with a large enough marketing budget, today’s hyper-competitive business landscape leaves them needing extra headroom to outperform the competition and win with bulk sms oman customers. In other words, it’s time to adjust your marketing plan according to recent research and the freshest marketing trends. This post is all you need to get up to speed. Here’s all the information on new marketing trends: what to expect, where to take a step back, and where to channel marketing efforts and spend in 2023. You’ll also learn about the dominant trends in the market, how to stay on track, and how to leverage them for ROI. Let’s get down to business!
What are the next new marketing trends?
Let’s take a look at the 2022 timeline. Until COVID-19 highlighted the need for digital transformation, the adoption of digital technology across business operations had only been adopted by 15% of B2B companies.
The new buzzword is “digital optimization” – the use of digital technology to improve current systems and procedures, a large portion of which finds its way into marketing.
With digital optimization now front and center in marketing operations, the headache for most teams is what percentage of their revenue to allocate to marketing.
