an influencer is itself the goal.
Posted: Sun Dec 15, 2024 9:49 am
She adds: “In terms of content types or quality, there is an audience for every niche and ability, so someone who only has an iPhone 8 and only records their thoughts during their morning commute can compete in the same space as a celebrity makeup artist operating with a DSLR and a whole crew.”
It’s certainly exciting to consider the possibilities of less well-off creatives gambling data russia competing in spaces with high-profile mega-rich celebrities.
But that brings me to my next point: What is the endgame with all this, anyway?
Becoming a content creator on social media is no longer a means to an end.
A few years ago, becoming an influencer was often a stepping stone to fame.
A few names come to mind: Consider King Bach, who found fame on Vine and has since starred in multiple TV shows including The Mindy Project and Punk'D; or Addison Rae, a TikTok dancer who recently appeared in the Netflix film He's All That.
One TikTok creator, Brady Lockerby, decided to become a full-time TikToker after recognizing that the financial incentives outweighed his previous employment.
As she notes, she made roughly $50,000 from her 9-to-5 corporate job. In comparison, she now makes more than her annual corporate salary in a month.
She adds, “It seems like most people these days are just in it for the money and getting free stuff, but I think building authentic relationships is key. Whether it’s with your followers or a brand, if you don’t have that trust, no one will believe your content. You make the decision to put your life online, and it warms my heart to know that people actually care about not just the products I’m promoting that month, but also me and my life.”
It’s important to note: the money you make as a content creator is well-deserved. As easy as it is to earn the label of ‘content creator,’ it’s not easy to make a living out of it.
In fact, Philip predicts that in the future, many will consider quitting as the market becomes increasingly saturated.
She told me: “People can get content from every corner of the internet, and maintaining an audience through that competition can be stressful and exhausting. I’ve seen this firsthand just working in branded social media. There are no days off and you constantly have to feed the beast.”
It’s certainly exciting to consider the possibilities of less well-off creatives gambling data russia competing in spaces with high-profile mega-rich celebrities.
But that brings me to my next point: What is the endgame with all this, anyway?
Becoming a content creator on social media is no longer a means to an end.
A few years ago, becoming an influencer was often a stepping stone to fame.
A few names come to mind: Consider King Bach, who found fame on Vine and has since starred in multiple TV shows including The Mindy Project and Punk'D; or Addison Rae, a TikTok dancer who recently appeared in the Netflix film He's All That.
One TikTok creator, Brady Lockerby, decided to become a full-time TikToker after recognizing that the financial incentives outweighed his previous employment.
As she notes, she made roughly $50,000 from her 9-to-5 corporate job. In comparison, she now makes more than her annual corporate salary in a month.
She adds, “It seems like most people these days are just in it for the money and getting free stuff, but I think building authentic relationships is key. Whether it’s with your followers or a brand, if you don’t have that trust, no one will believe your content. You make the decision to put your life online, and it warms my heart to know that people actually care about not just the products I’m promoting that month, but also me and my life.”
It’s important to note: the money you make as a content creator is well-deserved. As easy as it is to earn the label of ‘content creator,’ it’s not easy to make a living out of it.
In fact, Philip predicts that in the future, many will consider quitting as the market becomes increasingly saturated.
She told me: “People can get content from every corner of the internet, and maintaining an audience through that competition can be stressful and exhausting. I’ve seen this firsthand just working in branded social media. There are no days off and you constantly have to feed the beast.”