For example, while searches for “electric vehicle” have grown 87% year-over-year worldwide, more detailed queries such as “electric vehicle charging station” have also increased by 80%. Meanwhile, in the United States, searches for “best electric cars 2022” have increased by more than 5,000% annually.
This gives brands the opportunity to get to know people through search gambling data japan results and answer their most common questions and concerns. In turn, it will help them become an important part of the customer’s purchasing journey in the future, guiding them every step of the way. But which search topics should brands focus on?
According to Gearshift, the most searched topics by people interested in EVs are general explorations of electric or hybrid vehicles, charging information, maintenance and the environmental benefits of these types of vehicles.
On the other hand, the two main concerns that prevent people from considering electric vehicles as a valid option for purchase have to do with concerns about charging and the range of the cars, as well as other technological issues.
Potential EV customers may be at the peak of the consideration phase, but may not be too confident about making the final purchase.
Many potential buyers are undecided about whether to buy an electric car, and many of them are failing to convince themselves and, consequently, to convert. In fact, in the United States, of all new vehicle buyers who considered purchasing a hybrid or electric vehicle, only 33% ended up buying one.
Approaching undecided buyers with outdated marketing tactics and a standardized message will not work, especially as the EV market evolves rapidly. Brands must be able to adapt to changing user needs and send personalized messages to different customer segments, taking into account their different requirements and concerns.
If they want to do this at scale and effectively, brands must use automation and machine learning to convey and deliver the right message to the right people at the right time.
Real-time data from automated campaigns can also help brands better understand potential customers and easily adjust their messaging to increase effectiveness. By using these modern marketing tools, brands can convince undecided buyers to choose a vehicle of the future.
