5 Types of Customer Testimonials You Need + How to Use Them
Posted: Tue Dec 03, 2024 9:13 am
It's 2024 and there are plenty of platforms you can use. It's time to update your image with customer testimonials.
Here is a comprehensive guide on
Why customer testimonials are important
5 Types of Customer Testimonials and Testimonial Examples
How to Get, Make, and Use Testimonials
And here we go!
And here we go!
Importance of customer testimonials
When it comes to choosing a product or service, we often look for reviews and testimonials to help us make our decision.
The same is true when we look for a new service provider, such as a lawyer, doctor or accountant.
We want to know that other people have had positive experiences with them before we make our own decision.
importance of client testimonials
What is the difference between a testimonial and a review ?
Testimonials are a great way for service providers to show potential clients that they are good at what they do.
While a review is your customer's honest opinion of their experience, a testimonial is exclusively positive. So, some reviews can be testimonials and vice versa, but reviews can also be negative.
Testimonials provide first-hand accounts of the quality of service a provider offers and can be a valuable marketing tool.
If you don't believe me, look at these statistics:
92% of consumers read online reviews and testimonials before purchasing.
95% of consumers say that negative and positive reviews equally influence their purchasing decisions.
88% of consumers trust online reviews as much as recommendations from a friend.
And 89% of marketers see customer testimonials as the most effective method in content marketing.
data-importance-marketing
This is all based on science: the power of social proof .
Bottom line: Testimonials build trust between a business and its potential customers because the potential customer sees that other people have trusted the business and achieved good results.
This will generate more sales for you!
Types of customer testimonials
Let’s go over five different forms of testimonials. These should help jamaica phone number list you get up to speed and use social proof across multiple platforms effectively.
You will find examples of testimonials in the next section.
1. Written testimony
The most basic version of testimonies is the written testimony.
The length of a testimonial can vary from one sentence to one paragraph – whatever comes naturally to your client!
It is best suited for : websites, social media advertising, brochures, posters and other physical marketing materials.
2. Testimonial video
Video testimonial is a superior marketing asset.
In a testimonial video, your satisfied customer talks about their experience as a customer and how you helped them overcome their problems.
A video testimonial can be professionally produced, homemade, or recorded by the client using remote video testimonial software like Trustmary.
It is best suited for : websites, social networks, TV commercials
Check out these top 5 things to consider when making a testimonial video.
3. Audio testimony
Audio testimonials are what they sound like: an audio recording of your customer's testimonial.
It is best suited for : radio ads, podcasts, or in-store ads.
different types of client testimonials
4. Practical cases
A case study is a more elaborate testimonial that really goes deeper into your client’s story.
Commercial customers might be especially interested in doing case studies, as they also provide visibility for the customer.
You can use a mix of whatever you have available to use. It could be a video, your own blog post, or even a podcast episode.
Best suited for: websites and social networks.
5. Citation testimony
A quote testimonial is a snippet of your customer's review or testimonial, presented as a quote. You can choose it from a longer testimonial, such as a video.
Dating testimonials are preferably displayed with a profile picture to be visually appealing.
Best suited for : social media (especially Instagram and other visual platforms), websites, and physical marketing materials.
Examples of customer testimonials from different fields
Every business has a different target audience, so they need different tactics to present testimonials.
Here are 5 examples of effective testimonials in various fields.
This is your chance to learn from others!
Real Estate Client Testimonials
Real estate is a competitive field , and you need to stand out from the crowd with great client testimonials.
Check out this example, where a young couple talks about how great their real estate agent was.
The video looks homemade, but it works anyway.
Once you've compiled a video testimonial like this, you can choose snippets to use in other contexts, such as quotes and images.
Imagine a photo of the couple signing the papers and there is a quote “I highly recommend Monica. I don’t think we could have done this with any other realtor!”
Client Testimonials for Lawyers
If you are a lawyer, you have to attend to the client's needs and speak the same language (literally and figuratively!).
You can try to reassure the potential client of your ability to do this all you want. But what really makes a difference is when a real client says so.
For example, Goosmann Law Firm understands how important it is to have the backing of real clients. They display written customer reviews.
Here is a comprehensive guide on
Why customer testimonials are important
5 Types of Customer Testimonials and Testimonial Examples
How to Get, Make, and Use Testimonials
And here we go!
And here we go!
Importance of customer testimonials
When it comes to choosing a product or service, we often look for reviews and testimonials to help us make our decision.
The same is true when we look for a new service provider, such as a lawyer, doctor or accountant.
We want to know that other people have had positive experiences with them before we make our own decision.
importance of client testimonials
What is the difference between a testimonial and a review ?
Testimonials are a great way for service providers to show potential clients that they are good at what they do.
While a review is your customer's honest opinion of their experience, a testimonial is exclusively positive. So, some reviews can be testimonials and vice versa, but reviews can also be negative.
Testimonials provide first-hand accounts of the quality of service a provider offers and can be a valuable marketing tool.
If you don't believe me, look at these statistics:
92% of consumers read online reviews and testimonials before purchasing.
95% of consumers say that negative and positive reviews equally influence their purchasing decisions.
88% of consumers trust online reviews as much as recommendations from a friend.
And 89% of marketers see customer testimonials as the most effective method in content marketing.
data-importance-marketing
This is all based on science: the power of social proof .
Bottom line: Testimonials build trust between a business and its potential customers because the potential customer sees that other people have trusted the business and achieved good results.
This will generate more sales for you!
Types of customer testimonials
Let’s go over five different forms of testimonials. These should help jamaica phone number list you get up to speed and use social proof across multiple platforms effectively.
You will find examples of testimonials in the next section.
1. Written testimony
The most basic version of testimonies is the written testimony.
The length of a testimonial can vary from one sentence to one paragraph – whatever comes naturally to your client!
It is best suited for : websites, social media advertising, brochures, posters and other physical marketing materials.
2. Testimonial video
Video testimonial is a superior marketing asset.
In a testimonial video, your satisfied customer talks about their experience as a customer and how you helped them overcome their problems.
A video testimonial can be professionally produced, homemade, or recorded by the client using remote video testimonial software like Trustmary.
It is best suited for : websites, social networks, TV commercials
Check out these top 5 things to consider when making a testimonial video.
3. Audio testimony
Audio testimonials are what they sound like: an audio recording of your customer's testimonial.
It is best suited for : radio ads, podcasts, or in-store ads.
different types of client testimonials
4. Practical cases
A case study is a more elaborate testimonial that really goes deeper into your client’s story.
Commercial customers might be especially interested in doing case studies, as they also provide visibility for the customer.
You can use a mix of whatever you have available to use. It could be a video, your own blog post, or even a podcast episode.
Best suited for: websites and social networks.
5. Citation testimony
A quote testimonial is a snippet of your customer's review or testimonial, presented as a quote. You can choose it from a longer testimonial, such as a video.
Dating testimonials are preferably displayed with a profile picture to be visually appealing.
Best suited for : social media (especially Instagram and other visual platforms), websites, and physical marketing materials.
Examples of customer testimonials from different fields
Every business has a different target audience, so they need different tactics to present testimonials.
Here are 5 examples of effective testimonials in various fields.
This is your chance to learn from others!
Real Estate Client Testimonials
Real estate is a competitive field , and you need to stand out from the crowd with great client testimonials.
Check out this example, where a young couple talks about how great their real estate agent was.
The video looks homemade, but it works anyway.
Once you've compiled a video testimonial like this, you can choose snippets to use in other contexts, such as quotes and images.
Imagine a photo of the couple signing the papers and there is a quote “I highly recommend Monica. I don’t think we could have done this with any other realtor!”
Client Testimonials for Lawyers
If you are a lawyer, you have to attend to the client's needs and speak the same language (literally and figuratively!).
You can try to reassure the potential client of your ability to do this all you want. But what really makes a difference is when a real client says so.
For example, Goosmann Law Firm understands how important it is to have the backing of real clients. They display written customer reviews.