Targeted advertising in Telegram
Posted: Sun Dec 15, 2024 6:48 am
What is Telegram Ads? What kind of ads and to whom can be shown in Telegram, and how to do it?
Telegram has significantly increased its Russian-speaking audience over the past few years, and after the recognition of Meta as an extremist organization in the Russian Federation, attempts to block Instagram and Facebook in Russia, and threats to block YouTube, many content makers have created additional channels for communicating with their audience in Telegram. Telegram is a free and secure messaging service for more than 700 million monthly active users worldwide. In addition to europe cell phone number list sending private messages and communicating in private groups, Telegram users can subscribe to public channels. Through closed channels in Telegram, they sell information products, conduct sales of courses and trainings, organize support communities and chats with teachers.
The Telegram advertising platform has been around for a long time, but now more and more advertisers are paying attention to it due to the growth of its potential audience.
Telegram users generate over 500 billion views in one-to-many channels every month.
Sponsored messages on Telegram are displayed in large public channels with more than 1,000 subscribers and are limited to 160 characters. Sponsored messages are based solely on the topic of the public channels in which they are displayed. This means that no user data is mined or analyzed to display ads, and every user viewing a given Telegram channel sees the same sponsored messages.
When setting up contextual advertising in Telegram, advertisers can choose the language and approximate topics of the channels in which their ads will be shown. You can also select specific channels where a certain ad will be shown, or specify channels where it will not be shown. This allows advertisers to show precisely targeted and effective ads without violating the privacy of users.
It is because of Telegram's security that it has seen such a large influx of Russian-speaking audiences from Russia and the Republic of Belarus in recent years.
Telegram has significantly increased its Russian-speaking audience over the past few years, and after the recognition of Meta as an extremist organization in the Russian Federation, attempts to block Instagram and Facebook in Russia, and threats to block YouTube, many content makers have created additional channels for communicating with their audience in Telegram. Telegram is a free and secure messaging service for more than 700 million monthly active users worldwide. In addition to europe cell phone number list sending private messages and communicating in private groups, Telegram users can subscribe to public channels. Through closed channels in Telegram, they sell information products, conduct sales of courses and trainings, organize support communities and chats with teachers.
The Telegram advertising platform has been around for a long time, but now more and more advertisers are paying attention to it due to the growth of its potential audience.
Telegram users generate over 500 billion views in one-to-many channels every month.
Sponsored messages on Telegram are displayed in large public channels with more than 1,000 subscribers and are limited to 160 characters. Sponsored messages are based solely on the topic of the public channels in which they are displayed. This means that no user data is mined or analyzed to display ads, and every user viewing a given Telegram channel sees the same sponsored messages.
When setting up contextual advertising in Telegram, advertisers can choose the language and approximate topics of the channels in which their ads will be shown. You can also select specific channels where a certain ad will be shown, or specify channels where it will not be shown. This allows advertisers to show precisely targeted and effective ads without violating the privacy of users.
It is because of Telegram's security that it has seen such a large influx of Russian-speaking audiences from Russia and the Republic of Belarus in recent years.