New tool for broadcasting expertise on LinkedIn
Posted: Sun Dec 15, 2024 6:10 am
LinkedIn is rolling out a new way to discover and participate in collaborative articles, where anyone can share their expertise and knowledge. With a remarkable 270% growth in weekly collaborative article audiences since September 2023, the platform is looking for ways to encourage active user participation in this format.
A recent update to LinkedIn includes a new “Contribute Expertise” shortcut in the post editor. This shortcut helps users easily find collaborative articles where they can contribute based on their professional expertise and interests.
Many users are already seeing this new button in their feed. When cell phone number list they click it, they are taken to a list of recommended collaborative articles that match their expertise and interests.
The questions that drive each post are generated by artificial intelligence and shared with select users. While this format may seem rather free-form and not provide much informational value to readers, LinkedIn claims that interest in these articles continues to grow.
This shows that the AI algorithms are really effective at choosing relevant topics to engage with and ensuring high user engagement. After all, if a former colleague shares their thoughts on a post, the likelihood that you will click through to see what they think is very high. The question remains whether users will scroll further to read the rest, but even in this case, LinkedIn wins by providing higher engagement.
Of course, this update motivates users to publish higher quality and expert content, because it can be “picked apart” by adding an expert opinion. In addition, participating in collaborative articles gives the opportunity to receive well-deserved recognition in the form of a “Top Community Voice” badge in the app, which increases the trust and authority of a LinkedIn profile.
For entrepreneurs, LinkedIn is a platform for personal branding and promoting their products or services. Here, you can showcase your achievements, share your experience and knowledge, which helps you build your authority in the industry and attract new business opportunities.
For companies, LinkedIn offers powerful recruiting and talent acquisition tools. The platform allows you to create corporate pages where companies can share news, job openings, and corporate culture, thereby attracting qualified professionals and potential customers. In addition, LinkedIn provides opportunities for B2B marketing, allowing companies to find new partners and customers.
A recent update to LinkedIn includes a new “Contribute Expertise” shortcut in the post editor. This shortcut helps users easily find collaborative articles where they can contribute based on their professional expertise and interests.
Many users are already seeing this new button in their feed. When cell phone number list they click it, they are taken to a list of recommended collaborative articles that match their expertise and interests.
The questions that drive each post are generated by artificial intelligence and shared with select users. While this format may seem rather free-form and not provide much informational value to readers, LinkedIn claims that interest in these articles continues to grow.
This shows that the AI algorithms are really effective at choosing relevant topics to engage with and ensuring high user engagement. After all, if a former colleague shares their thoughts on a post, the likelihood that you will click through to see what they think is very high. The question remains whether users will scroll further to read the rest, but even in this case, LinkedIn wins by providing higher engagement.
Of course, this update motivates users to publish higher quality and expert content, because it can be “picked apart” by adding an expert opinion. In addition, participating in collaborative articles gives the opportunity to receive well-deserved recognition in the form of a “Top Community Voice” badge in the app, which increases the trust and authority of a LinkedIn profile.
For entrepreneurs, LinkedIn is a platform for personal branding and promoting their products or services. Here, you can showcase your achievements, share your experience and knowledge, which helps you build your authority in the industry and attract new business opportunities.
For companies, LinkedIn offers powerful recruiting and talent acquisition tools. The platform allows you to create corporate pages where companies can share news, job openings, and corporate culture, thereby attracting qualified professionals and potential customers. In addition, LinkedIn provides opportunities for B2B marketing, allowing companies to find new partners and customers.