Difficulties with returning and exchanging goods
Posted: Sun Dec 15, 2024 5:57 am
During the pandemic, online retail faced a real wave of returns and exchanges of goods, which literally ruined some companies. People liked ordering several things so much, then choosing something and sending the rest, that retailers with free delivery suffered huge losses. But at the same time, in some niches it is simply impossible to deprive buyers of the opportunity to try on goods.
Complicated and inconvenient return and america cell phone number list exchange procedures cause frustration among customers. The need to fill out numerous forms and a long wait for a refund is a serious barrier to completing the transaction.
Think about how to create an optimal product return process that does not lead to losses. For example, charge for delivery or introduce a symbolic fee for trying on. This way, you will limit the number of customers who are not interested in buying. Facilitate returns through couriers who check the condition of the product in the presence of the customer and fill out an electronic return form themselves, which does not require any extra effort from the customer.
Unreliability of the site
Technical problems with a website, such as slow loading, errors, and crashes, can discourage customers. If the site often crashes or works slowly during sales, and is not visually presentable, there is a risk that the buyer will refuse to complete the transaction, afraid to leave their personal and payment information.
Lack of demonstration of current stocks
Customers can be disappointed when they find out after placing an order that the product is unavailable. If the product was listed as available on the site, but after ordering it turns out to be out of stock, it is unlikely that the customer will return to you to choose something else. If you know about the problem with the availability of products, then take care of the integration of the site with the CRM so that the customer can always choose products from the available ones.
Hidden additional costs
Unexpected additional costs, such as taxes or fees, that appear at the checkout stage cause a negative reaction.
Intrusive advertising and too many promotional emails
Overly aggressive marketing strategies such as pop-up ads can irritate customers and cause them to abandon their online shopping habits.
Lack of easy access to order information
Customers want to easily track the status of their orders and see their purchase history.
Complex navigation on the site to find information about current orders or purchase history confuses customers and is often the reason for refusing to make purchases in the future. This can also reduce the average check when the customer cannot change the order after sending it even before the seller processes it by adding new products.
Complicated and inconvenient return and america cell phone number list exchange procedures cause frustration among customers. The need to fill out numerous forms and a long wait for a refund is a serious barrier to completing the transaction.
Think about how to create an optimal product return process that does not lead to losses. For example, charge for delivery or introduce a symbolic fee for trying on. This way, you will limit the number of customers who are not interested in buying. Facilitate returns through couriers who check the condition of the product in the presence of the customer and fill out an electronic return form themselves, which does not require any extra effort from the customer.
Unreliability of the site
Technical problems with a website, such as slow loading, errors, and crashes, can discourage customers. If the site often crashes or works slowly during sales, and is not visually presentable, there is a risk that the buyer will refuse to complete the transaction, afraid to leave their personal and payment information.
Lack of demonstration of current stocks
Customers can be disappointed when they find out after placing an order that the product is unavailable. If the product was listed as available on the site, but after ordering it turns out to be out of stock, it is unlikely that the customer will return to you to choose something else. If you know about the problem with the availability of products, then take care of the integration of the site with the CRM so that the customer can always choose products from the available ones.
Hidden additional costs
Unexpected additional costs, such as taxes or fees, that appear at the checkout stage cause a negative reaction.
Intrusive advertising and too many promotional emails
Overly aggressive marketing strategies such as pop-up ads can irritate customers and cause them to abandon their online shopping habits.
Lack of easy access to order information
Customers want to easily track the status of their orders and see their purchase history.
Complex navigation on the site to find information about current orders or purchase history confuses customers and is often the reason for refusing to make purchases in the future. This can also reduce the average check when the customer cannot change the order after sending it even before the seller processes it by adding new products.