We see this quite a bit. You land on the homepage of a website and all you see above the fold is a big image. It’s a nice image but that’s all it is. If you’re not a photography site, then you should consider changing things up some. Scroll down below the fold on some of these image-heavy sites and you’ll see all kinds of good (RELEVANT) copy. Perhaps a nice call to action with a decent offer. This is the type of content that should be seen right away when a person visits and should therefor be above the fold.
Another design element we’ve seen work for several of o phone number data ur clients is adding in relevant blog posts in the side bar of a product or solution page. If you have a website page that discusses a software to reduce phishing threats, consider adding the blog titles for the last three blogs that are tagged “phishing” to the sidebar. Not only do these blogs stand out, but the thought-leadership nature of the content itself can help people along the buying cycle.
7. Write Good Content
I preach this in almost every blog post I write about content creation in general. You need to write content that people are going to want to engage with. As I mentioned way back in the beginning of this post, bounce rate is really a metric designed to help measure user engagement. If you follow all these tips to help lower your bounce rate and it’s still not working, then you need to think about what it is you’re writing and consider making some changes. There’s a lot of competition out there and you need to stand out and distinguish yourself from the clutter.
Lowering the bounce rate of your website is a smart idea and can help your visitors better engage with your content. For a complimentary SEO audit of your site, reach out to us.With more business transactions leveraging websites these days, search engine optimization is more important than ever to make sure your site is displayed in the search engine results. Rising competition and changing Google algorithms make it difficult to navigate search engine performance, but we can help.
