Basic principles to achieve UX in your newsletter
Posted: Sun Dec 15, 2024 5:52 am
Don't forget to underline links, it has become a communicative element where the user intuitively already knows what they can click on.
Other important aspects of the design:
Use few columns, maximum 3.
Do not include many Calls to Action in the body of the text so as not to distract the reader's attention.
Links must be related to the image, text or section that activates them.
The Repairs Engine template is a good example of graphic design for newsletters. It features an image as the main protagonist, the combination of white, black and touches of blue create a good contrast. The suggested list on the right side of the image is very useful for listing features, advantages or benefits of our brand and the CTAs are very visible and well highlighted.
Responsive
It's no secret that most people access their email messages from their mobile, which is why it's necessary for your newsletter template to be adapted to be displayed on different devices so as not to lose conversion opportunities.
All Mailify templates are responsive by default, with no need to write source code or make additional settings.
In the Mother's Day newsletter template we can see how the design adapts perfectly to the mobile and desktop versions. The content is properly adjusted, allowing for a correct understanding of the message.
Usability
The design of your newsletter template must guarantee a good user experience, it at&t email list encompasses all the concepts defined above. The newsletter must make the texts easy to read, it must not take too long to load, it must contain simple menus and functions, always designed to make navigation more natural for the user.
As we mentioned in point 4, it is necessary that it be displayed on different devices, but we also add that it is essential that you verify that it looks good on any type of browser.
If a newsletter is not user-friendly, it will ruin all the other efforts put into creating our mailing.
To ensure that your newsletter template has a design that provides an excellent user experience, you also need to take into account the following key concepts in the message you send:
Make it useful: our email marketing messages should not only have an attractive design, they should also have content that is useful for the recipients, otherwise you will not receive the expected openings or, worse still, you will go straight to the spam folder.
Other important aspects of the design:
Use few columns, maximum 3.
Do not include many Calls to Action in the body of the text so as not to distract the reader's attention.
Links must be related to the image, text or section that activates them.
The Repairs Engine template is a good example of graphic design for newsletters. It features an image as the main protagonist, the combination of white, black and touches of blue create a good contrast. The suggested list on the right side of the image is very useful for listing features, advantages or benefits of our brand and the CTAs are very visible and well highlighted.
Responsive
It's no secret that most people access their email messages from their mobile, which is why it's necessary for your newsletter template to be adapted to be displayed on different devices so as not to lose conversion opportunities.
All Mailify templates are responsive by default, with no need to write source code or make additional settings.
In the Mother's Day newsletter template we can see how the design adapts perfectly to the mobile and desktop versions. The content is properly adjusted, allowing for a correct understanding of the message.
Usability
The design of your newsletter template must guarantee a good user experience, it at&t email list encompasses all the concepts defined above. The newsletter must make the texts easy to read, it must not take too long to load, it must contain simple menus and functions, always designed to make navigation more natural for the user.
As we mentioned in point 4, it is necessary that it be displayed on different devices, but we also add that it is essential that you verify that it looks good on any type of browser.
If a newsletter is not user-friendly, it will ruin all the other efforts put into creating our mailing.
To ensure that your newsletter template has a design that provides an excellent user experience, you also need to take into account the following key concepts in the message you send:
Make it useful: our email marketing messages should not only have an attractive design, they should also have content that is useful for the recipients, otherwise you will not receive the expected openings or, worse still, you will go straight to the spam folder.