Campaign measurement and adjustment fail
Posted: Sun Dec 15, 2024 5:49 am
Any marketing strategy should take these three steps into account. Of course, this loop is also applicable to email marketing.
Make sure you calculate the ROI of your overall email marketing strategy , and also try to choose a manageable number of metrics that allow you to see the evolution of the different america cell phone number list campaigns. What is usually measured? According to Litmus , and there is no surprise here, the eight most used metrics by marketing professionals are opens (95%), clicks (88%), unsubscribes (73%), clicks on opens or CTOR (69%), bounce rate (56%), conversions (55%), deliverability (47%) and database size and growth rate (37%).
Okay, so you have the data in hand, and you might be wondering, for example, what number is a good unique opening rate or what unsubscribe rate is a concern. There are studies, such as GetResponse's benchmark metrics , that you can use as a guideline for different countries and industries , but remember that there may be many other factors that you should take into account. These numbers are not indisputable, rather they should be used as a simple reference.
Also consider the possibility of doing A/B tests to test subjects, sending times, images, colors, calls to action, tone of communication, etc. Each test tries to focus on a single element, in order to have a clear vision of the scope of each of the changes you make.
In short, if you are interested in avoiding these common email marketing mistakes (we have only selected the most common ones), trust experienced professionals who can help you build a good database, plan your strategy in advance, follow the best practices we have seen in the article, measure the results and adjust as necessary. It is not easy to stand out among those more than 300 billion emails that are sent each year, but you will be closer to achieving your goals.
Make sure you calculate the ROI of your overall email marketing strategy , and also try to choose a manageable number of metrics that allow you to see the evolution of the different america cell phone number list campaigns. What is usually measured? According to Litmus , and there is no surprise here, the eight most used metrics by marketing professionals are opens (95%), clicks (88%), unsubscribes (73%), clicks on opens or CTOR (69%), bounce rate (56%), conversions (55%), deliverability (47%) and database size and growth rate (37%).
Okay, so you have the data in hand, and you might be wondering, for example, what number is a good unique opening rate or what unsubscribe rate is a concern. There are studies, such as GetResponse's benchmark metrics , that you can use as a guideline for different countries and industries , but remember that there may be many other factors that you should take into account. These numbers are not indisputable, rather they should be used as a simple reference.
Also consider the possibility of doing A/B tests to test subjects, sending times, images, colors, calls to action, tone of communication, etc. Each test tries to focus on a single element, in order to have a clear vision of the scope of each of the changes you make.
In short, if you are interested in avoiding these common email marketing mistakes (we have only selected the most common ones), trust experienced professionals who can help you build a good database, plan your strategy in advance, follow the best practices we have seen in the article, measure the results and adjust as necessary. It is not easy to stand out among those more than 300 billion emails that are sent each year, but you will be closer to achieving your goals.