It’s complex
Posted: Sun Dec 15, 2024 5:48 am
Ask yourself this one question: When was the last time to clicked past page 3 or 4 in a Google search?
2.
According to Moz, Google has made 12 updates to their algorithm so far this year and these are only those that are known. With almost constant updates taking place it’s near impossible to keep track, even if SEO is part of yo phone lookup philippines ur job description. As a digital marketing agency, we’re always reading up on what’s taking place, how it affects our clients, and what (if anything) we can do to prepare for any impact. Try to get around these changes the wrong way and you could be penalized by Google, which is not only detrimental to your business, but hard to overcome.
3. Organic traffic and other SEO KPIs are only part of your website needs
Organic traffic and other SEO key performance indicators (KPIs) are a relatively small part of your overall website requirements. While they are significant and important to be sure, your in-house website marketing professionals could be better spending their time. There’s direct traffic from promotions, Salesforce automation and lead generation that are needed to drive traffic. There’s your customer communication plans, website updates, copy, images, and programming that are needed. In short, the more of the specialized components of your website health you can offload, the more focused your teams can be at other marketing components.
4. It’s less expensive!
Staffing for internal SEO is costly. If your agency charges $1500 to $2500 per month for SEO you’re saving a ton compared to staffing for it internally. Marketing specialist salaries are triple that amount easily, and add on overhead employee costs such as healthcare, taxes, and office space and it becomes more cost-effective to outsource to a specialized digital marketing agency.
2.
According to Moz, Google has made 12 updates to their algorithm so far this year and these are only those that are known. With almost constant updates taking place it’s near impossible to keep track, even if SEO is part of yo phone lookup philippines ur job description. As a digital marketing agency, we’re always reading up on what’s taking place, how it affects our clients, and what (if anything) we can do to prepare for any impact. Try to get around these changes the wrong way and you could be penalized by Google, which is not only detrimental to your business, but hard to overcome.
3. Organic traffic and other SEO KPIs are only part of your website needs
Organic traffic and other SEO key performance indicators (KPIs) are a relatively small part of your overall website requirements. While they are significant and important to be sure, your in-house website marketing professionals could be better spending their time. There’s direct traffic from promotions, Salesforce automation and lead generation that are needed to drive traffic. There’s your customer communication plans, website updates, copy, images, and programming that are needed. In short, the more of the specialized components of your website health you can offload, the more focused your teams can be at other marketing components.
4. It’s less expensive!
Staffing for internal SEO is costly. If your agency charges $1500 to $2500 per month for SEO you’re saving a ton compared to staffing for it internally. Marketing specialist salaries are triple that amount easily, and add on overhead employee costs such as healthcare, taxes, and office space and it becomes more cost-effective to outsource to a specialized digital marketing agency.