At the ad group level level, you’ll define settings like targeting and bidding.
Posted: Sun Dec 15, 2024 5:45 am
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Most advertisers focus on TikTok placements for higher e iraq database telegram ngagement, but third-party sites may offer wider reach and lower costs.
If you’re worried about what websites your ad could appear on, you can take advantage of brand safety features for additional control.
How to run TikTok Ads
TikTok’s self-service platform holds your hand you through the ad creation process, but there are some manual choices that you’ll need to make. Let’s go through each part of campaign, ad group, and ad creation.
1. Create your campaign
At the campaign level, your focus is on choosing your objective, which determines what actions you optimize for and what you’ll pay for. For example, a Traffic objective often charges for clicks, while a Reach objective charges for impressions.
w to run TikTok ads – Step 1 Create campaign
Objective options include:
Reach
Traffic
Video views
Community interactions (follows, profile visits, etc.)
App promotion
Lead generation
Website conversions
Product sales
2. Create Your Ad Group
Steps to follow:
Name your ad group: Name your ad group, ideally using descriptive and systematic tags like “Holiday Promotion _ Stocking Stuffers 1” to help you easily manage your campaigns later.
Choose the optimization location: Choose where you want to direct traffic, with options including your website or your mobile app.
How to run TikTok ads – Step 2.1 Name ad group and choos optimization location
Choose your placements: Choose to select your placements manually, or select the automation placement option, which is perfectly sufficient. You can also set advanced settings for your campaigns, including comment visibility, sharing options, download access, and brand safety measures.
How to run TikTok ads –Step 2.3 Choose placements
Set your audience targeting options: TikTok offers excellent targeting options, including location, demographics, income, devices, interests, and behaviors, plus retargeting and lookalike audiences. The reach meter on the right will help you refine your targeting criteria.
How to run TikTok ads – Step 2.4 Set audience targeting
Manage your budget: A daily budget will keep your campaigns running as long as your credit card is working and there’s no end date. A lifetime budget will determine how much your campaign can spend before it’s done, though there is no guarantee over budget pacing.
How to run TikTok ads – Step 2.5 Manage budget
Most advertisers focus on TikTok placements for higher e iraq database telegram ngagement, but third-party sites may offer wider reach and lower costs.
If you’re worried about what websites your ad could appear on, you can take advantage of brand safety features for additional control.
How to run TikTok Ads
TikTok’s self-service platform holds your hand you through the ad creation process, but there are some manual choices that you’ll need to make. Let’s go through each part of campaign, ad group, and ad creation.
1. Create your campaign
At the campaign level, your focus is on choosing your objective, which determines what actions you optimize for and what you’ll pay for. For example, a Traffic objective often charges for clicks, while a Reach objective charges for impressions.
w to run TikTok ads – Step 1 Create campaign
Objective options include:
Reach
Traffic
Video views
Community interactions (follows, profile visits, etc.)
App promotion
Lead generation
Website conversions
Product sales
2. Create Your Ad Group
Steps to follow:
Name your ad group: Name your ad group, ideally using descriptive and systematic tags like “Holiday Promotion _ Stocking Stuffers 1” to help you easily manage your campaigns later.
Choose the optimization location: Choose where you want to direct traffic, with options including your website or your mobile app.
How to run TikTok ads – Step 2.1 Name ad group and choos optimization location
Choose your placements: Choose to select your placements manually, or select the automation placement option, which is perfectly sufficient. You can also set advanced settings for your campaigns, including comment visibility, sharing options, download access, and brand safety measures.
How to run TikTok ads –Step 2.3 Choose placements
Set your audience targeting options: TikTok offers excellent targeting options, including location, demographics, income, devices, interests, and behaviors, plus retargeting and lookalike audiences. The reach meter on the right will help you refine your targeting criteria.
How to run TikTok ads – Step 2.4 Set audience targeting
Manage your budget: A daily budget will keep your campaigns running as long as your credit card is working and there’s no end date. A lifetime budget will determine how much your campaign can spend before it’s done, though there is no guarantee over budget pacing.
How to run TikTok ads – Step 2.5 Manage budget