A good website designer will have a portfolio of work to show and success stories from their clients.
2. Make sure the website designer understands the company's target audience
Every company has its own target audience and business model. A good website designer tries to understand the company's customers as accurately as possible and is able to create content on the website that attracts potential customers and also makes them take the desired action.

3. Make sure the website creator is willing to maintain the website if needed
Even when a website is ready, it may need constant updating and some updates. A good website creator is also ready to maintain the website if necessary.