Design a manual with step by step
Having a single protocol on what the company's processes will be for addressing leads will allow each member to work under the same guidance, unifying communications and strategies.
This way, you can also ensure that the same discourse and processes are always used with each user, depending on the stage they are at.
At the same time, you will avoid the client feeling differently treated or being affected if there are changes within the team. Make sure that no internal action affects your leads.
Avoiding Miscommunication Pitfalls Between Marketing and Sales Teams
These communication errors are more common than you might imagine, so let's learn about some of them so we can avoid them.
Cross Communications
This is one of the most common mistakes when there are communication failures between teams, mainly between marketing and sales. If one department is not aware of what the other is doing, the user is the first to be affected.
Contacting the same lead multiple times with different messages or interrupting their gmail email list process in the buyer journey are things that can happen when teams do not work in alignment.
This could generate distrust in users and create doubts about your professionalism, depending on what the communication errors are. Taking it to a practical example, imagine that marketing offers a discount and then sales denies it or tells you that it doesn't exist. Would the company's image change?
Digital “paperwork” also occurs when there are communication failures between teams. Assuming that the other person has found out or not checking a process until the end can lead to the loss of valuable information and, in turn, of clients.
If each department works in isolation, the chances of this happening will increase with each lead, especially during campaigns and recruitment processes.
Don't risk your investment of effort and time, maintain effective and clear communication between each team member so that every important detail stays safe where it should be.
Processes that are too long or cumbersome
When there is no guidance for communications, we can fall into a protocol spiral where the lead will end up losing interest and the teams will not be able to meet either their goals or those of the company.
