Thought Leader Posts: Key executives or employees posting links to the content, often with personalized commentary to engage their networks.
Promoted Posts: Paid amplification of these updates for broader visibility.
The goal here is clear: move users from LinkedIn to your website, wh philippines whatsapp ere they can engage further and potentially convert into leads or customers. However, the trade-off is reduced visibility within LinkedIn, as the platform deprioritizes posts that lead users away.
External links are invaluable for driving traffic to your website, but their success depends on aligning them with broader content objectives.
Native content is purpose-built for LinkedIn and lives entirely within the platform. This content doesn’t require users to click away but instead encourages interaction right there in the feed.
Examples of native content include:
LinkedIn Articles: Long-form posts hosted on LinkedIn that resemble blog entries, ideal for showcasing thought leadership.
Video Content: Videos uploaded directly to LinkedIn, such as product explainers or leadership insights, which generate high engagement.
Carousel Posts: A series of images or slides that tell a story or summarize key points.
Polls and Surveys: Quick, interactive posts that drive conversation and boost engagement.
By keeping the audience on LinkedIn, native content aligns with the platform’s algorithm, resulting in greater reach and visibility.
Native content is a powerful tool for building relationships and engagement directly on LinkedIn—especially when thought leadership is your goal.
