3. Quality traffic
SEO allows you to attract quality traffic to your website. This means that people who visit your website are more likely to be interested in your products or services, and therefore increase the chance of them becoming customers.
4. Lower marketing costs
Compared to many other marketing methods, SEO can be a relatively inexpensive way to find new customers. If your website is well-optimized and appears in the first results of search results, you won't need to spend large amounts of money on advertising or other marketing efforts.

5. Measurable results
SEO results are easy to measure and track. You can track how much traffic you’re getting organically, which keywords are performing best, and how many new customers you’ve gained through search engines. This allows you to continually optimize and improve your strategy.