Dramatic change is happening everywhere. A business needs to keep up with changing trends or be forced to fall by the wayside. Consumers are demanding a more integrated experience, which poses a major challenge for digital marketers. 2018 saw a lot of change. What should you expect from digital marketing trends 2019?
We have completed the top 20 digital marketing trends 2019 to survive the year…. read more
Artificial intelligence
AI has become an integral part of digital marketing. In fact, it can replace human capabilities to give better results. Many digital marketers are attracted by the prospects of AI. Low-cost norway phone number library accelerated business reach and edge over competitors are just some of the few benefits that come with digital marketing. AI can perform better by effectively interpreting consumer behavior and research patterns and helping businesses understand their perceptions about products and services.
Programmatic advertising
Nowadays, more businesses are embracing this trend. Efficiency, quick response, higher conversions, and low consumer acquisition costs are enough reasons to attract potential businesses. Programmatic advertising is changing the face of digital advertising at a rapid pace. In fact, by 2020, programmatic advertising will be more common than its counterparts.
Chatbots
AI-integrated messaging allows businesses to maintain communication with consumers throughout the day. Using this virtual messaging system can save businesses a lot of money. Moreover, more tech-savvy businesses will switch to chatbots by 2020. By doing so, the business will save at least $8 billion annually, which is a huge figure. Nowadays, consumer preferences also show that they prefer virtual assistants over real ones. With AI technology, chatbots can better analyze the buyer’s history and respond promptly. They can provide higher customer satisfaction and help businesses focus on other important tasks.
chatterbot
Personalization
Standing out from competitors is important for your brand to stand out. This calls for personalization, which means incorporating your brand image into basically everything, including your website’s social media content. One way to do this is to embed LinkedIn feeds , displaying your brand’s updates and professional insights right on your site. However, the task of personalization is not difficult. Today, customer purchase history, consumer behavior, and preferred links are all readily available. Personalization can help foster better relationships with customers. A classic example where personalization is fully developed is Netflix. The company has integrated personalized touches almost everywhere.
Video Marketing
Video marketing can now be done on almost any digital platform . Videos communicate better than written words. Live videos can attract a good audience, thus catapulting your brand an inch higher than your competitors. Many businesses use tricks like interviews, demos, and behind-the-scenes to engage the audience and provide education about their brand. The current trend in video marketing is the 1:1 video approach. Personalized video messages reduce the distance between brands and consumers. Just like content SEO, there is in fact video SEO that can give insight into marketing visibility.
Video Marketing
Influence Campaigns
Another simple and effective tool that can push your brand to the limit. Influencers can deliver exceptionally good marketing. They can be anyone from celebrities, YouTube stars or bloggers who exude personality to influence consumers. Surveys show that people tend to trust consumer opinion more than corporate statements. Using prominent personalities to speak highly of your brand can generate reactions that may surprise you.
Social Messaging Apps
Who would have thought that even messaging apps can change the course of consumers? Well, that is the case currently. Nowadays you can meet more people on social apps than on the road. Therefore, it makes a lot of sense to promote your business among consumers who hang out online. Social apps can also help target a better audience with personalized messages.
Visual Search
Images register more quickly in a consumer’s perception. In fact, this is the mantra behind Pinterest’s success, which is spearheading the visual search train. They have even created Lens, a search tool that helps users search for similar things online using photographs. This creates an environment for a seamless interface between the user and the brand. 2019 will be the perfect time to better assess the reach of this search tool.
Visual Search
Micromoments
This is a unique marketing strategy that specifically targets certain consumers. Within seconds, a personalized marketing message will be delivered to your consumers. This technology makes use of consumer preferences made in moments. To take advantage of it, businesses can integrate platforms where consumers spend the most. Like Google, Amazon, etc.
Voice search and smart speakers
Consumers are getting spoiled with the reach of technology. This is evident when more and more users are opting to perform voice searches instead of typing their whims. Voice assistants like Alexa, Siri, and Google have a huge user base. By 2020, the use of voice search will become indispensable and will replace its conventional counterparts.
Social media stories
Almost all social media apps now have stories. Businesses can use this to market their products. Stories can also be created with videos. The biggest advantage is that they disappear after a while, which will be good for brands that are worried about losing consumers.
Marketing Automation
91% of businesses credit automation for helping them achieve success. A competent CRM platform can work well with marketing automation. This technique will also help integrate marketing strategies in one place. This will help avoid problems associated with brand confusion.
Contextual orientation
Marketers should explore different forms of targeting. Contextual targeting focuses on individual user sessions and the content that users interact with. This can help in more sophisticated types of advertising. This is the obvious choice for the gap left by GDPR.
Targeting Generation Z
Targeting millennials has become obsolete. The digital professional of today is Generation Z. Appeasing these new consumers is no easy task either. This generation was born into a connected world. They are more tech-savvy, less brand loyal, and more cynical. Brands need to consider them when imagining strategies.
