Spread the content through corporate social networks
Posted: Sat Dec 14, 2024 10:55 am
If you work on an inbound marketing strategy where you use conversion pages to generate leads , you can increase your conversion rate by linking videos at the top of the website. This will help increase the playback rate. The following graph is a good example of this:
How to get more visibility for your B2B company videos
Inserting specialized videos on key pages of your phone number list india website about products, processes or service descriptions will increase the time spent on the page and help you rank better. In addition, you will be offering your audience a way to consume technical or complex information in a clearer and more enjoyable way.
Your company's corporate social media is a direct channel to your sales audiences. Creating engaging content and generating engagement is something you shouldn't forget, and this is where video becomes king of all platforms. Studies show that video content is more likely to be clicked on than a post with static images. But since not all audiovisual content works equally, take note of these tips to make your videos perform better:
Create short 30-second clips from existing video clips. Posting video pieces that adapt the content and format to each social network will increase the number of views of your content. Remember that each video must carry a key message and uploading content in a horizontal format (more natural for LinkedIn or Twitter) is not the same as uploading content in a vertical format (more oriented to Instagram Stories).
Pin your video to the top of your LinkedIn or Twitter page. And don't forget to reference it with a 'Link in bio' if it refers to a specific page on your website where you want more information.
Add subtitles to make your content more easily shareable on social media. Keep in mind that, depending on the context, users often consume content without audio and you should make it easier for them to consume content so that it remains interesting.
How to get more visibility for your B2B company videos
Inserting specialized videos on key pages of your phone number list india website about products, processes or service descriptions will increase the time spent on the page and help you rank better. In addition, you will be offering your audience a way to consume technical or complex information in a clearer and more enjoyable way.
Your company's corporate social media is a direct channel to your sales audiences. Creating engaging content and generating engagement is something you shouldn't forget, and this is where video becomes king of all platforms. Studies show that video content is more likely to be clicked on than a post with static images. But since not all audiovisual content works equally, take note of these tips to make your videos perform better:
Create short 30-second clips from existing video clips. Posting video pieces that adapt the content and format to each social network will increase the number of views of your content. Remember that each video must carry a key message and uploading content in a horizontal format (more natural for LinkedIn or Twitter) is not the same as uploading content in a vertical format (more oriented to Instagram Stories).
Pin your video to the top of your LinkedIn or Twitter page. And don't forget to reference it with a 'Link in bio' if it refers to a specific page on your website where you want more information.
Add subtitles to make your content more easily shareable on social media. Keep in mind that, depending on the context, users often consume content without audio and you should make it easier for them to consume content so that it remains interesting.