Disconnected Technology and 5 Other Surefire Ways to Waste Your B2B Sales Efforts
Posted: Sat Dec 14, 2024 9:37 am
Mistakes are inevitable; no company can learn or grow without making mistakes sometimes. In fact, one of the advantages of a composable DXP is that it gives you the agility to experiment with your sales channels and change course if necessary.
You could open an online store for a italian whatsapp number product line, for discounted stock, for after-sales goods and services – you’re dipping your toe in the water. B2B manufacturers are increasingly cutting out the middleman to sell part of their assortment directly to the end customer; gauging which products work best in D2C is often a matter of trial and error.
Allowing yourself to make mistakes is not the same as being careless, of course; you have to do everything you can to optimize your chances of success. And that is the purpose of this article: to alert you to some of the major pitfalls of B2B e-commerce.
They are not ordered by severity, although the first one – isolated systems and technology – is at the root of many of them and must be resolved as a matter of priority.
ERPs are too broad and have too many tentacles in business workflows to be part of your DXP. Product information is another matter. B2B companies often have extensive catalogs, and customers often have very specific requirements. A built-in or native PIM module allows buyers to perform complex searches, and in a catalog that has already been customized through segmentation in your backend.
You could open an online store for a italian whatsapp number product line, for discounted stock, for after-sales goods and services – you’re dipping your toe in the water. B2B manufacturers are increasingly cutting out the middleman to sell part of their assortment directly to the end customer; gauging which products work best in D2C is often a matter of trial and error.
Allowing yourself to make mistakes is not the same as being careless, of course; you have to do everything you can to optimize your chances of success. And that is the purpose of this article: to alert you to some of the major pitfalls of B2B e-commerce.
They are not ordered by severity, although the first one – isolated systems and technology – is at the root of many of them and must be resolved as a matter of priority.
ERPs are too broad and have too many tentacles in business workflows to be part of your DXP. Product information is another matter. B2B companies often have extensive catalogs, and customers often have very specific requirements. A built-in or native PIM module allows buyers to perform complex searches, and in a catalog that has already been customized through segmentation in your backend.