Social intelligence or social listening ?

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samiaseo33
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Joined: Sat Dec 14, 2024 3:26 am

Social intelligence or social listening ?

Post by samiaseo33 »

If you've made it this far, we're sure you've noticed the similarities that social intelligence has with social listening , but they're not exactly the same. The former will always offer you a much more complete view of the perception of your brand and the market in which it operates compared to the latter, but these are their six main differences:

Depth of analysis: While social phone number database philippines listening focuses primarily on collecting and monitoring conversations on social networks, social intelligence goes a little further and provides us with strategic insights based on the analysis of sentiments, relevant topics, behavioral patterns and emerging trends.

Context and understanding: Social intelligence is not just about monitoring social media, as social listening does, but about analysing and understanding the context of current events, relevant news and market changes. This allows us to more fully understand people's opinions and attitudes.

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Influencer analysis : In addition to analyzing mentions of a brand, social intelligence examines who the opinion leaders are and how they influence conversations. This is very important because it provides valuable information on how influencers can affect brand perception and consumer purchasing decisions.
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