There is a tension in the market between DXPs that israel whatsapp number offer great content management but rely on third-party e-commerce tools, and those that sit at the cutting edge of e-commerce at the expense of capabilities for creating great customer experiences. Dymax chose a DXP that offered the best of both worlds, in a composable package.
The key innovation of the Dymax relaunch is an intuitive product finder. In just a few clicks, customers are directed to the right industrial application, the right product, and the right product formulation for the market regulatory jurisdiction where the product will be used. Product offerings and sample test orders are seamless extensions of this fast, transparent search function, which pulls its data not from a third-party PIM, but from the platform’s backend.
Groupe Atlantic is a €2 billion French manufacturer of thermal comfort solutions such as electric radiators, boilers and heat pumps for the residential and commercial markets.
Atlantic has many brands and sells many products, and has implemented full B2B e-commerce for some of them.
For its Atlantic France brand, the group tackled complexity by radically segmenting content. Before its relaunch, the brand managed separate sites for each product category, as well as a corporate portal and a training site. In 2021, these sites - 10 in total - were consolidated into a composable DXP.
