Below, we explain in detail what philippines whatsapp group leads are and why they are so important for the proper functioning of your brand.
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What are leads and what are they for?
Lead marketing is a term that is widely used in companies to refer to all those people who have entered their personal data into a company's database: whether to sign up for a webinar, to take part in a contest, to receive a free magazine, etc.
To define what a lead is in marketing , then, we will say that they are all those people who have been interested in your company's products and have consequently become potential customers of your products.
This does not mean that the user will buy your items, but rather that lead marketing is a tool to determine all those people on whom we should focus our attention, since it is more likely that we will achieve a conversion that ends in a sale.
The more leads we have, the greater the chances of getting new clients, so lead generation has become one of the main pillars on which the sales process is based.
Types of Leads
Now that you know what leads are in marketing, we must explain that they can be classified into different types depending on how close they are to the final sale.
Working with a potential client who has just signed up to your website to download an ebook is not the same as working with a lead who has been receiving your magazine in their email inbox for a year.
