Growth Marketing: Creating the Product

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rosebaby865868
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Growth Marketing: Creating the Product

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According to Sean Ellis, Founder and Chief Evangelist of GrowthHackers.com: “For meaningful growth, startups must either completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep into creativity and test new ideas. If they don’t catch on quickly, they will go out of business.”

Growth Marketing: How Can We Implement This Series of Processes?
The way growth marketing works is largely through word of mouth, the most effective form of marketing of all time, as people trust what other people say about a brand more than what the brand says about itself.

For example, toothpaste is not a product that can be said to be scalable. Once it is gone, the person goes to the store and buys another one.

Instead, products like Uber work largely on recommendations from others , and because of those experiences, more and more people will be able to join the service.

If someone took an Uber home on a Saturday night and someone else asked them how they got there, they would say, “I used Uber.”

Normally, word would spread and more friends would join in using this app for their own benefit.

To try to apply Growth Marketing in your own business , you need to follow some steps:

This may seem obvious to any company, but creating a product goes beyond just materializing it.

Nowadays, if a product is bad, the news will spread and everyone will know usa b2b leads about it, because there are channels available to access that information.

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To ensure that your product reaches its target, follow these three steps:

Start by asking and answering questions, not by developing a product that has excellent product-market fit.
This way you can delve deeper into the topic of the need or problem that your product solves and start thinking of more solutions. It's not about developing a product because it seems like a "great idea."

As soon as you have the idea, ask for feedback immediately
The idea is that you develop something for six months and then you take it out and ask the question: what do they think about it?

By launching quickly and constantly gathering feedback on your idea, you can end up with a product that customers are willing to pay for.
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