Conducting prior research into where the company is, even numerically, both as an organization and in the digital area, is the first step.
How will you do it?
Within this analysis, you must include the digital indicators that will lead you to make decisions for the transformation of your company and thus establish the parameters that will guide your employees.
Vision:
After these first steps, you must establish the vision that you want to achieve at a digital level with your company. To define this, it is important that you take into account the results of the previous research and transmit this vision to each of the members of your teams.
Preparation:
The general training of your staff is a very important investment for australia business email list you to make within your company, both in terms of time and money. They must be ready and informed about the changes within the company, especially when there is a digital transformation involved.
This training process will depend on the experience your teams have with technology and how much time they can dedicate to developing their knowledge regarding digital technology.
It is important to mention that the digital transformation of your company must be guided by professionals in the area, who will help you obtain the resources and tools necessary for the successful implementation of the change.
How can digital transformation affect your business model?
This important digital transformation process will influence your business model through different activities that we will develop below:
The areas of marketing, operations, human resources, administration and customer service will be the foundations you need to be able to emerge on the right foot from this transformation process.
Each of these departments must have the resources necessary to continue operating without interruptions while changes occur within your company; also, areas such as human resources must know and inform in advance everything that the other teams will require.
As for the customer service department, it is essential that they can offer offline and online services during the transition and that an emergency protocol is established so that users can migrate digitally with your brand.
For this, it is important to have a communication campaign both internally and for your public so that they are aware of this transition.
Once you have taken this first step, you must continue to feed your team with valuable information about the digital world. Courses, training, motivational talks, showing success stories from other companies are part of what you should always communicate to your team.
We know that this is a fast-paced world, which is why you should always be constantly up to date on trends and get on board with them in order to advance your business.
Business ecosystems
Along with the changes generated by digital transformation, networks of allies, partners and clients must also be part of this process to achieve a uniform evolution of all those involved.
Developing a contingency manual or guide that establishes the new work rhythm, processes, and how these will affect each area will help you keep everyone aligned inside and outside the organization. This is essential for the proper progress that your company will be experiencing.
As we discussed in the previous point, these manuals must be updated in very short periods of time, in order to keep up with the pace of the digital world.
Business culture
This step may take a little more time as it is not so automatic, however, it is essential to successfully complete the transformation. Once you have developed your objectives, mission, vision and digital values, it is time for everyone in your company to make them their own as well.
