More or less known myths about SEO
Posted: Thu Dec 12, 2024 7:41 am
SEO agencies are often perceived as mysterious institutions, where in the middle of a dark office there is a huge cauldron with a bubbling substance, and employees throw into it from time to time unspecified organic remains, while uttering spells in a language known only to them To obtain the expected SEO effects, you do not need a cauldron, spells, or any magic at all. Website optimization is a long-term process, based mainly on the tedious and hard work of a team of specialists. Hours of data analysis and its interpretation, solving ever-increasing problems, keeping up with constant Google changes, these are just some of the tasks that make a website climb in search results. The topic of SEO is (unfortunately) also many myths that do not reflect reality, which still exist in the minds of entrepreneurs and marketers. Below I dispel doubts related to SEO myths that are often repeated in my daily work.
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# Website positioning ends with achieving a high position
A high position in SERP is just one of the goals for the client to achieve. Our work absolutely does not end with improving the position of the website. Increased visibility of the website, and consequently greater traffic, must result in increased conversion. Every effort must be made to ensure that the user, upon reaching our website, purchases utilizing overseas chinese data in canada for business success the product or service. In addition, the Google algorithm does not sleep and can at any moment lower the position of one website at the expense of another. In addition, there is also the competition, which will certainly do everything to surpass you in the search results. Therefore, SEO specialists constantly monitor the situation, make changes and corrections, and enrich the link profile so that the website remains in high positions for a long time.
# SEO and website positioning are two different things
I will probably offend a large group of SEO specialists here... When it comes to this particular myth, opinions are strongly divided even among Polish specialists, where you can hear that SEO is just one of the elements of positioning, next to link building and analytics. However, things are easier in the world and the concept of SEO is viewed more broadly, identifying with it all activities responsible for the position of the page, including the previously mentioned link building. I will stick to the second version, thus debunking the myth that SEO and positioning of pages are something different.
# The agency will guarantee you a specific place in the search results
If you are an SEO specialist and you are reading this text, you must have smiled at this point, just like me Search engine optimization aims to promote a website in organic results and place it as high as possible, but the final success depends on so many factors and variables that there is never a guarantee of success. No self-respecting agency offers a specific result for competitive keywords, so if someone guarantees you 1st place, you should set off a warning light.
# The first place in SERP guarantees the most traffic
It happens that after optimization, the pages got to 1st place, but the traffic is unsatisfactory. Of course, in the vast majority of cases, the highest position in SERP equals the highest number of clicks, but exceptions also happen here. First of all, the appearance of the results is constantly changing. Leaving aside paid ads, map results, or graphics, we cannot forget about position zero, which according to Google provides the best answer to the query proposed by the user. Due to the fact that a satisfactory answer is displayed directly, users rarely go to the page. Also of great importance are extended search results (photos, review stars, price, stock status, author of the article, etc.at lower positions, which attract the user's attention more than the "bare" result from the first place. Finally, the industry and business profile... Yes, yes - how many times have you scrolled through SERPA, having learned from experience that the TOP3 includes well-known sales platforms that you usually bypass when looking for a specific product So jumping over the market tycoons will not always give the expected result.
high position on the internet - rich snippets
extended search result
# Everyone can position pages
Anyone can build a house. Anyone can do accounting. Anyone can fix a car. I can cite thousands of such examples. You and you and even you can try to make your website appear high on your own, but are efforts alone enough? To occupy top positions, it is not enough to want... You need knowledge, experience, intuition, the ability to accurately analyze and interpret data, the correct selection of keywords, a lot of necessary paid tools in the vast majority of cases, being up to date with all changes and news. Patience and a lot of free time are also of great importance... It is possible to position websites on your own, but it will be paid for by a lot of trials and errors, wasted time, or the need to reach deeper into your pocket to buy the right tools. Most entrepreneurs cannot afford this.
Having trouble with your visibility in Google?
Rely on the specialists from KS!
Check out the offer!
# Website positioning ends with achieving a high position
A high position in SERP is just one of the goals for the client to achieve. Our work absolutely does not end with improving the position of the website. Increased visibility of the website, and consequently greater traffic, must result in increased conversion. Every effort must be made to ensure that the user, upon reaching our website, purchases utilizing overseas chinese data in canada for business success the product or service. In addition, the Google algorithm does not sleep and can at any moment lower the position of one website at the expense of another. In addition, there is also the competition, which will certainly do everything to surpass you in the search results. Therefore, SEO specialists constantly monitor the situation, make changes and corrections, and enrich the link profile so that the website remains in high positions for a long time.
# SEO and website positioning are two different things
I will probably offend a large group of SEO specialists here... When it comes to this particular myth, opinions are strongly divided even among Polish specialists, where you can hear that SEO is just one of the elements of positioning, next to link building and analytics. However, things are easier in the world and the concept of SEO is viewed more broadly, identifying with it all activities responsible for the position of the page, including the previously mentioned link building. I will stick to the second version, thus debunking the myth that SEO and positioning of pages are something different.
# The agency will guarantee you a specific place in the search results
If you are an SEO specialist and you are reading this text, you must have smiled at this point, just like me Search engine optimization aims to promote a website in organic results and place it as high as possible, but the final success depends on so many factors and variables that there is never a guarantee of success. No self-respecting agency offers a specific result for competitive keywords, so if someone guarantees you 1st place, you should set off a warning light.
# The first place in SERP guarantees the most traffic
It happens that after optimization, the pages got to 1st place, but the traffic is unsatisfactory. Of course, in the vast majority of cases, the highest position in SERP equals the highest number of clicks, but exceptions also happen here. First of all, the appearance of the results is constantly changing. Leaving aside paid ads, map results, or graphics, we cannot forget about position zero, which according to Google provides the best answer to the query proposed by the user. Due to the fact that a satisfactory answer is displayed directly, users rarely go to the page. Also of great importance are extended search results (photos, review stars, price, stock status, author of the article, etc.at lower positions, which attract the user's attention more than the "bare" result from the first place. Finally, the industry and business profile... Yes, yes - how many times have you scrolled through SERPA, having learned from experience that the TOP3 includes well-known sales platforms that you usually bypass when looking for a specific product So jumping over the market tycoons will not always give the expected result.
high position on the internet - rich snippets
extended search result
# Everyone can position pages
Anyone can build a house. Anyone can do accounting. Anyone can fix a car. I can cite thousands of such examples. You and you and even you can try to make your website appear high on your own, but are efforts alone enough? To occupy top positions, it is not enough to want... You need knowledge, experience, intuition, the ability to accurately analyze and interpret data, the correct selection of keywords, a lot of necessary paid tools in the vast majority of cases, being up to date with all changes and news. Patience and a lot of free time are also of great importance... It is possible to position websites on your own, but it will be paid for by a lot of trials and errors, wasted time, or the need to reach deeper into your pocket to buy the right tools. Most entrepreneurs cannot afford this.