In the Chinese market, lululemon has successfully turned a pair of yoga pants into a lifestyle and cultural label. So, c
Posted: Thu Dec 12, 2024 5:42 am
In the Chinese market, lululemon has successfully turned a pair of yoga pants into a lifestyle and cultural label. So, can Vuori lead a new consumption trend and reproduce this high-growth myth? Facing brands with strong growth momentum such as Arc'teryx and ON, can Vuori become a new "middle-class harvester"?
He makes yoga pants for middle-class men, with a valuation of 40 list of luxembourg whatsapp phone numbers
The story of Vuori began in 2015.
According to public information, Joe Kudela, the founder of Vuori, was born in Encinitas, San Diego, Southern California, and has worked as a model and accountant. By chance, Joe Kudela, who suffered from a back injury, followed the doctor's advice and began to try yoga.
During yoga classes, he noticed that women can choose yoga clothing of different colors and styles on the market according to their body shape and style, and can find suitable brands for people of any age. However, men generally only wear sportswear of a single color and style, because existing yoga clothing brands on the market rarely develop products tailored to the needs of male consumers.
Why not create a brand of yoga pants for men? Joe Kudla raised $2.5 million from friends and family and started a business in his garage, specializing in "men's business", with the main target group being middle-class men aged 30-40.
"The first major decision after founding the company was to design for men, because the American female yoga market has been firmly captured by lululemon." Joe Kudla once said this publicly in an interview. In his plan, Vuori will enter the "male yoga" market segment and design a male sportswear that can seamlessly transition from the gym and Pilates classroom to other occasions, and has a certain sense of design and experience.
Incorporating the style of the West Coast of California into functional clothing, the elastic men's yoga shorts became Vuori's first hit product. Based on the men's yoga series, Vuori has successively launched jogging pants, sweatpants, T-shirts and accessories that are suitable for exercise and perspiration, and can meet daily wear needs.
In 2016, Joe Kudla opened Vuori's first store in his hometown of California, where free yoga and fitness classes are held every week to attract core consumers and build a highly sticky community. In addition to stores, Vuori cooperated with high-end department stores and fitness chains in the early expansion of sales channels.
With its differentiated positioning, Vuori has gradually gained a firm foothold in the US market, and some middle-class men have become brand fans. In 2018, unwilling to give up the big cake of women's clothing business, Vuori gradually extended its tentacles to the women's clothing market, no longer focusing on male consumers.
He makes yoga pants for middle-class men, with a valuation of 40 list of luxembourg whatsapp phone numbers
The story of Vuori began in 2015.
According to public information, Joe Kudela, the founder of Vuori, was born in Encinitas, San Diego, Southern California, and has worked as a model and accountant. By chance, Joe Kudela, who suffered from a back injury, followed the doctor's advice and began to try yoga.
During yoga classes, he noticed that women can choose yoga clothing of different colors and styles on the market according to their body shape and style, and can find suitable brands for people of any age. However, men generally only wear sportswear of a single color and style, because existing yoga clothing brands on the market rarely develop products tailored to the needs of male consumers.
Why not create a brand of yoga pants for men? Joe Kudla raised $2.5 million from friends and family and started a business in his garage, specializing in "men's business", with the main target group being middle-class men aged 30-40.
"The first major decision after founding the company was to design for men, because the American female yoga market has been firmly captured by lululemon." Joe Kudla once said this publicly in an interview. In his plan, Vuori will enter the "male yoga" market segment and design a male sportswear that can seamlessly transition from the gym and Pilates classroom to other occasions, and has a certain sense of design and experience.
Incorporating the style of the West Coast of California into functional clothing, the elastic men's yoga shorts became Vuori's first hit product. Based on the men's yoga series, Vuori has successively launched jogging pants, sweatpants, T-shirts and accessories that are suitable for exercise and perspiration, and can meet daily wear needs.
In 2016, Joe Kudla opened Vuori's first store in his hometown of California, where free yoga and fitness classes are held every week to attract core consumers and build a highly sticky community. In addition to stores, Vuori cooperated with high-end department stores and fitness chains in the early expansion of sales channels.
With its differentiated positioning, Vuori has gradually gained a firm foothold in the US market, and some middle-class men have become brand fans. In 2018, unwilling to give up the big cake of women's clothing business, Vuori gradually extended its tentacles to the women's clothing market, no longer focusing on male consumers.