The original intention of retail
Posted: Thu Dec 12, 2024 5:30 am
The original intention of retail business management is good. No one is stupid enough to say that they want to make bad products or offend customers. Many companies also say that they have always insisted on being customer-centric and adhering to long-termism, but what is the actual performance?
There seems to be a layer of conflicting logic between short-termism and long-termism.
Obviously, the conflict comes from our inability to feel the logical loop between a company's thoughts, words, actions and results. The more a company can unify Taoism, magic and tools under one logic, the lithuania whatsapp number data 5 million its brand potential will be.
Long-termism requires companies to continuously focus on specific values and build an operating system for this purpose. At the same time, in the process of promoting change, companies should have a consistent logic and control the amplitude of fluctuations.
There are at least three levels of problems:
1. Starting point: the underlying values of the enterprise.
It gradually escalates from self-interest, altruism, group interest, social interest, national interest, and humanity interest, becoming more universal and long-lasting.
Making money is a direction; customer-centricity can also lead to development. In the 20 years of China's retail golden period, becoming bigger and stronger and pursuing fame and fortune seems to be the mindset of most entrepreneurs.
Of course, that is the inevitable product of a particular era, and we don’t need to criticize it too much. But today, the situation has changed dramatically. Stalling, shrinking, shutting down, and exiting... the slogans of the past can no longer support the survival of enterprises. We must call for the upgrade and iteration of retail themes. After experiencing twists and turns, we need to think clearly about what are the values that can lead long-termism.
There seems to be a layer of conflicting logic between short-termism and long-termism.
Obviously, the conflict comes from our inability to feel the logical loop between a company's thoughts, words, actions and results. The more a company can unify Taoism, magic and tools under one logic, the lithuania whatsapp number data 5 million its brand potential will be.
Long-termism requires companies to continuously focus on specific values and build an operating system for this purpose. At the same time, in the process of promoting change, companies should have a consistent logic and control the amplitude of fluctuations.
There are at least three levels of problems:
1. Starting point: the underlying values of the enterprise.
It gradually escalates from self-interest, altruism, group interest, social interest, national interest, and humanity interest, becoming more universal and long-lasting.
Making money is a direction; customer-centricity can also lead to development. In the 20 years of China's retail golden period, becoming bigger and stronger and pursuing fame and fortune seems to be the mindset of most entrepreneurs.
Of course, that is the inevitable product of a particular era, and we don’t need to criticize it too much. But today, the situation has changed dramatically. Stalling, shrinking, shutting down, and exiting... the slogans of the past can no longer support the survival of enterprises. We must call for the upgrade and iteration of retail themes. After experiencing twists and turns, we need to think clearly about what are the values that can lead long-termism.