You’ll Find The Real Magic In The Second, Third, Or Fourth Reflections As oman phone number resource You Assemble Your Answers Over Time.contentFor Here Are A Few Suggestions For Topics And Progress You Might Consider As You Reflect On Your Progress, Rocks, Actions, And Learnings:are You Building A Content Library Or A Content Pile? You May Create More Content Than Ever Before, But Is Your First Thought Leadership Paper More Valuable Because The Third, Fourth, And Tenth Exist? Or Are They All Just Random Pdfs Of Thoughts No One Evangelizes Anymore? Are You Building A Webinar Series In The Model Of A Television Network? Or Are You Holding Random Events About Whatever You Can Gather?have You Architected And Aligned Points Of View? Sure, You Have Editorial Guidelines And Brand Guidelines, But Do You Have A Consistent Point Of View Across The Business? Do You Have Thought Leadership Content That Doesn’t Share The Same Point Of View Or (Worst) Conflicts With The Brand View?are You Creating Content Or Filling Containers? Is Your Content Team Built To Help The Entire Organization Communicate In A Consistent, Compelling Way? Or Are They Simply Filling Containers (Pages, Posts, Pdfs, Podcasts, Presentations) With Words And Pictures?are You Measuring Both The Denominator And Numerator Of Content? You Can Measure Content Performance Through Visits, Downloads, Engagement, Etc.
But Can You Accurately Measure The Numerator – The Costs, Effort, And Time That Delivers That Performance? And, Finally, My Tried-and-true Favorite:if You Stopped % Of Content Production Today (Offline, Online, Editorial, Marketing, Advertising, Product, And Pr), Who Would Miss It? Who Would Call, Tweet, Dm, Or Email To Tell You They Missed It?and Now, The Good Newskeep This In Mind As You Reflect On These Questions: You’re Not Late.as The Saying Goes, “the Best Time To Plant A Tree Was Years Ago.
