As an emerging business model, soft discounts still have a lot of room for development in China, but the focus of future development will be on the standardization and stability of supply chain procurement. In soft discounts, there is lebanon whatsapp number data 5 million the problem that a certain product sells very well but is suddenly out of stock.
This kind of problem cannot be solved by soft discount companies relying on their own capabilities such as algorithms, because whether or not they can get the goods depends on the willingness of the supply chain. The dilemma they often face is that small manufacturers’ production capacity cannot keep up, while large manufacturers are unwilling to supply.
In addition, whether it is a soft discount or a hard discount, it is necessary to pay attention to the balance between quickly acquiring scale through capital and ultimate efficiency. The reason is that the discount route will definitely not work well without financing, but if the scale is expanded quickly through capital, it will definitely encounter restrictions from large manufacturers and big brands, and this contradiction will become increasingly serious.
Inspur New Consumption: Haotemai, a leading domestic soft discount company, has started to cooperate with many new brands in the past two years, providing them with room for trial and error. What do you think of the solution for such soft discount companies to get out of the supply chain dilemma? Because there are indeed some obstacles for the discount industry to cooperate with big brands.
Zhang Sheng: It is okay to cooperate with new brands and manufacturers, but we need to pay attention to the proportion of these new brands and traditional brands of the same category in the sales structure, because whether new brands can eventually replace the original big brands is still a question mark.
