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The beginnings were not exactly easy for Airbnb

Posted: Thu Dec 12, 2024 4:31 am
In fact, things were slow to take off for the San Francisco-based startup at first. The founders soon identified a major problem: the poor quality of the images that hosts were posting to advertise their listings.

Most homeowners are obviously not professional photographers. Therefore, the algeria whatsapp number data 5 million images were often too dark, bright or blurry and the overall composition tended to be unattractive.

Here’s how Airbnb ’s founders responded to this problem: They hired professional photographers to reshoot their best listings.

The response was immediate and positive.

By featuring professional photography in their top listings, they instantly doubled Airbnb ’s monthly revenue overnight.

And since then, all new hosts receive a free photography service upon registration.

What does this mean for your small business?
Don't worry: we're not saying you necessarily need to hire a professional photographer. (But if you have the resources, go for it!)

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In any case, here is an idea for local service providers.

Professional-quality images are the key to selling anything online. In fact, surveys show that 60% of consumers are more likely to consider or contact businesses with images in local search results.

Providing good photos will showcase your work and help tell your story. Attractive photos also attract attention – it’s the first step to attracting more clients.