So Will Marketing. – Kathy

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It’s A Big Mistake Not To Give Teams Latitude To Experiment. The Bigger Mistake Is Not To Remember That Human Metrics – Humor, Creativity, And Joy – Matter. Stop Treating Humor Like A Bandage For Shitty Culture And Leadership. We Have To Stop Treating It Like Campaigns And One-offs. It’s Got To Be Part Of Your Culture And How Your Team Operates.i See Leaders Often Blaming Marketers For Bad Content. If You Don’t Make It Safe, Fun, And Part Of The Culture To Fail, Have Fun, Learn, And Grow, Your Team Won’t.

Stop Blaming Marketers For Crappy Culture. If Your malaysia phone number resource Culture Sucks,Klotz-guest, Founder, Keeping It Humanthinking They Knowbelieving That Content Is Simple Because It Looks Simple. Great Content Should Have Elements That Require Cross-functional Skills: Seo, Images, Writing, Video, Podcast, Development, Editing, Etc. If You’re Managing Folks, Be Sure You Understand What Goes Into Their Day And The Duties Assigned To Them.we All Hate The Ask For Showing Roi, But It’s Critical That Content Be Aligned With Sales And The Messaging They Need.



Your Team Can’t Just Be Creatives; You’ve Got To Understand Pipeline Attribution And The User Journey. – Jenn Vande Zande, Editor-in-chief, Sap Customer Experiencemake A Better Content Marketing Teamthink Of These Mistakes As Fodder For Self-reflection. After Reading Each, Decide If The Error Happens In Your Organization Or Your Team.then Ask Yourself If It’s Really A Mistake. You May Find What Doesn’t Work For Someone Else Might Work For You (Or Vice Versa).fix What You Can And Collaborate To Address The Rest.