The Best Pride Month Campaigns From Successful Brands
Posted: Tue Dec 03, 2024 8:19 am
Clasp Blog The Best Pride Month Campaigns From Successful Brands
As June approaches, marketers should start considering their Pride Month ads and campaigns. This is not a time you want to miss. 69% of consumers want a brand to share and express their values. Leveraging Pride Month is a great opportunity to demonstrate a brand’s commitment to diversity and inclusivity.
However, simply applying rainbow colors to your Instagram icon and calling it a day could do more harm than good. 88% of consumers say authenticity is important when choosing which brands to support. And while many members of the LGBTQIA+ community and their allies are hungry for representation and recognition, they are also sensitive to brands trying to cash in on them quickly without backing up their statements.
Creating a Pride Month marketing campaign that feels norway whatsapp number data 5 millionauthentic and actually appeals to your target audience is absolutely possible. Let’s take a look at some recent Pride Month marketing campaigns for inspiration and discuss how you can move forward with your campaign if you work with digital products.
TOP 9 Best Pride Month Marketing Campaigns
59 % of consumers say they are more likely to buy from brands that run campaigns focused on diversity and support for the queer community, women, and minorities. 50% expect the brands they buy from to support causes they care about — in action, not just words. So if your brand is dedicated to the values of inclusivity — this coming Pride Month is a great time to show it. How? Let’s take a look at some Pride Month ads for your inspiration.
#1. LEGO "Everyone Is Awesome" campaign
LEGO
At the top of our list of Pride Month brands doing it right is LEGO’s award-winning campaign , launched in 2021. Instead of promoting their existing products with a few rainbow colors plastered on them, they went the extra mile. They created a series of figurines in the colors of the Progressive flag, celebrating both LGBTQ and POC inclusion. The campaign received an overwhelmingly positive reception from the LGBTQ community and allowed LEGO to garner some valuable user-generated content for their social media while they were at it.
Bottom line: Developing a product tailored to different audiences is a great way to back up your words with actions.
#2. Starbucks #WhatsYourName campaign
In 2019, Channel 4 conducted research that identified that LGBT+ people are the most underrepresented and stereotyped in advertising. Trans people, for example, appear in 0.3% of ads, while the community makes up around 1% of the population. Starbucks has committed to rectifying this. Its #WhatsYourName campaign is another example of an ad that has been well received by its target group.
Amid mounting attacks on transgender rights from conservative politicians, this Pride Month brand ad focused on the importance of identity and recognition for transgender and gender non-conforming people. Highlighting the simple act of using a person’s chosen name on a coffee cup, the campaign resonated deeply within the LGBTQIA+ community and beyond.
The initiative was complemented by Starbucks announcing their support for transgender employees in the coverage of gender affirmation procedures and their partnership with the charity Mermaids, which works with queer youth. The personal and empathetic approach demonstrated the brand's commitment to inclusivity.
Takeaway: Emphasizing personal identity and support for both employees and customers demonstrates a genuine commitment to diversity and inclusivity. If you want to build a truly inclusive community, get to know your audience better. With Claspo, you can add custom input fields to your signup widget or survey site visitors. For example, you can ask them to indicate their gender, thoughtfully adding a nonbinary or “other” response option, or invite them to specify their pronouns to personalize future communications.
And if you want to follow Starbucks' example and create a special video for your YouTube channel, distribute it on your website. Claspo makes it possible to add YouTube videos directly to your widget. This widget can grab the attention of visitors and redirect them to a particular page about your values or your collaborations with NGOs.
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#3. Levi's – How do you show up?
Levi's ad does a fantastic job of communicating the brand's values through storytelling. Instead of promoting the brand, the ad focuses on LGBTQ people from around the world and their expressions and struggles. The content and form - "amateur" footage with strong retro vibes - bring the brand closer to the audience and reinforce the sense of community.
Takeaway: Talk to real people and try to center their stories; sometimes, you need to move away from glossy productions.
#4. The North Face's "Summer of Pride."
Next on the list of Pride Month ads we should talk about is North Face. In 2023, North Face teamed up with Drag Queen Pattie Gonia for the second time to invite their audience to get outside – in nature. The vibrant and colorful presentation, characteristic of drag culture, appeals to the audience’s tastes. Giving visibility to a member of the queer community and giving them the opportunity to influence the creative process also increases trust in the brand. Using TikTok as a platform for the ad focuses the brand’s efforts squarely on its Millennial and Gen Z audiences. And while the video’s viewership was average for the brand’s TikTok, comments, saves, and shares far exceeded their normal numbers.
Bottom line: Hire LGBTQIA+ people and listen to their creative voices. Consider the communication platforms and channels you market your brand on, as they have specific content and audience requirements.
If you are actively building a community on social media (which is always a good idea), you can promote them with Claspo widgets on your website. You can use a separate one to drive traffic to your social media or add custom icons to any other widgets you launch.
As June approaches, marketers should start considering their Pride Month ads and campaigns. This is not a time you want to miss. 69% of consumers want a brand to share and express their values. Leveraging Pride Month is a great opportunity to demonstrate a brand’s commitment to diversity and inclusivity.
However, simply applying rainbow colors to your Instagram icon and calling it a day could do more harm than good. 88% of consumers say authenticity is important when choosing which brands to support. And while many members of the LGBTQIA+ community and their allies are hungry for representation and recognition, they are also sensitive to brands trying to cash in on them quickly without backing up their statements.
Creating a Pride Month marketing campaign that feels norway whatsapp number data 5 millionauthentic and actually appeals to your target audience is absolutely possible. Let’s take a look at some recent Pride Month marketing campaigns for inspiration and discuss how you can move forward with your campaign if you work with digital products.
TOP 9 Best Pride Month Marketing Campaigns
59 % of consumers say they are more likely to buy from brands that run campaigns focused on diversity and support for the queer community, women, and minorities. 50% expect the brands they buy from to support causes they care about — in action, not just words. So if your brand is dedicated to the values of inclusivity — this coming Pride Month is a great time to show it. How? Let’s take a look at some Pride Month ads for your inspiration.
#1. LEGO "Everyone Is Awesome" campaign
LEGO
At the top of our list of Pride Month brands doing it right is LEGO’s award-winning campaign , launched in 2021. Instead of promoting their existing products with a few rainbow colors plastered on them, they went the extra mile. They created a series of figurines in the colors of the Progressive flag, celebrating both LGBTQ and POC inclusion. The campaign received an overwhelmingly positive reception from the LGBTQ community and allowed LEGO to garner some valuable user-generated content for their social media while they were at it.
Bottom line: Developing a product tailored to different audiences is a great way to back up your words with actions.
#2. Starbucks #WhatsYourName campaign
In 2019, Channel 4 conducted research that identified that LGBT+ people are the most underrepresented and stereotyped in advertising. Trans people, for example, appear in 0.3% of ads, while the community makes up around 1% of the population. Starbucks has committed to rectifying this. Its #WhatsYourName campaign is another example of an ad that has been well received by its target group.
Amid mounting attacks on transgender rights from conservative politicians, this Pride Month brand ad focused on the importance of identity and recognition for transgender and gender non-conforming people. Highlighting the simple act of using a person’s chosen name on a coffee cup, the campaign resonated deeply within the LGBTQIA+ community and beyond.
The initiative was complemented by Starbucks announcing their support for transgender employees in the coverage of gender affirmation procedures and their partnership with the charity Mermaids, which works with queer youth. The personal and empathetic approach demonstrated the brand's commitment to inclusivity.
Takeaway: Emphasizing personal identity and support for both employees and customers demonstrates a genuine commitment to diversity and inclusivity. If you want to build a truly inclusive community, get to know your audience better. With Claspo, you can add custom input fields to your signup widget or survey site visitors. For example, you can ask them to indicate their gender, thoughtfully adding a nonbinary or “other” response option, or invite them to specify their pronouns to personalize future communications.
And if you want to follow Starbucks' example and create a special video for your YouTube channel, distribute it on your website. Claspo makes it possible to add YouTube videos directly to your widget. This widget can grab the attention of visitors and redirect them to a particular page about your values or your collaborations with NGOs.
Limited_Places
Try this model
#3. Levi's – How do you show up?
Levi's ad does a fantastic job of communicating the brand's values through storytelling. Instead of promoting the brand, the ad focuses on LGBTQ people from around the world and their expressions and struggles. The content and form - "amateur" footage with strong retro vibes - bring the brand closer to the audience and reinforce the sense of community.
Takeaway: Talk to real people and try to center their stories; sometimes, you need to move away from glossy productions.
#4. The North Face's "Summer of Pride."
Next on the list of Pride Month ads we should talk about is North Face. In 2023, North Face teamed up with Drag Queen Pattie Gonia for the second time to invite their audience to get outside – in nature. The vibrant and colorful presentation, characteristic of drag culture, appeals to the audience’s tastes. Giving visibility to a member of the queer community and giving them the opportunity to influence the creative process also increases trust in the brand. Using TikTok as a platform for the ad focuses the brand’s efforts squarely on its Millennial and Gen Z audiences. And while the video’s viewership was average for the brand’s TikTok, comments, saves, and shares far exceeded their normal numbers.
Bottom line: Hire LGBTQIA+ people and listen to their creative voices. Consider the communication platforms and channels you market your brand on, as they have specific content and audience requirements.
If you are actively building a community on social media (which is always a good idea), you can promote them with Claspo widgets on your website. You can use a separate one to drive traffic to your social media or add custom icons to any other widgets you launch.